Hire 5-Star Writers Specializing in Holistic Health Copywriting
Holistic health copywriters help functional medicine practitioners and natural wellness consultants expand brand awareness and secure new clients.
You can use holistic health copywriting to maximize your earnings while creating lasting experiences and spending less on advertising.
Are you a holistic health professional? If so, It's time to perform a wellness check on your natural wellness website.
Providing holistic services is what you live for. Every day you help people find ways to overcome problems with holistic treatment. But how do you find new clients? That's what marketing is for, and that's why performing a wellness check on your website is so important.
Health Brands Need Copywriting With Clinical Insights and Research-Backed Data
Your holistic health company helps people get and feel better about themselves. Fortunately, these clients are extremely high-value.
Holistic treatments are ideal forms of long-term treatment because they focus on natural wellness. With the right marketing strategy, some of your clients will stick around and buy your services and products for years to come. Some will, some won't.
Since finding new clients is key to keeping your holistic company successful, you should use holistic health copywriting to find new clients. Use our guide on holistic health marketing to start attracting new clients to your natural wellness brand.
What Does Marketing Look Like for Holistic Brands?
If you've been thinking about opening a natural wellness company, there's never been a better time. Natural wellness businesses are booming right now, and statistics show this industry will expand significantly (close to 20%) throughout the next few decades. However, if you're not careful, you'll end up running a wellness company that feels like it's running you.
From meeting deadlines to attending sessions with clients to creating and sending invoices, running your own company can become overwhelming. And for many wellness entrepreneurs and professionals, there simply isn't enough time in the day to even think about online marketing.
But marketing is key to finding new customers and brand continuity. With this in mind, let's take a look at what holistic health content marketing looks like.
Benefits of Content Marketing for Natural Wellness Brands
Businesses in the health and wellness marketing space have to use strategic tactics to stand out in a very crowded marketplace. Content marketing is one of the best methods to set your health company apart from the competition.
Health and wellness companies benefit greatly from content marketing because it provides a one-of-a-kind chance to educate and interact with target audiences. You can attract a dedicated audience and solidify your position as an industry authority if the material you provide is of high quality and serves to educate, motivate and amuse.
You can share these types of marketing content to expand the presence of your health and wellness company:
• Blog posts
• Product reviews
• Social media status updates
• Audio files
There are several reasons why health and wellness businesses should use content marketing as part of their digital marketing strategy. Here's a look at four of them.
1. Build Trust and Strengthen Relationships
Brands gain credibility and strengthen connections with their customers when providing them with useful content. You can establish your wellness company as an industry leader and gain your audience's trust by keeping your website up to date with fresh high-quality, interesting content.
2. Optimized Content That Attracts Target Audiences
Search engine optimization (SEO) plays just as vital of a role as it always has in attracting new traffic to a website. Professional holistic health copywriter services guarantee every post you buy comes optimized for your brand and search engines. Professional copywriting helps you reach the audiences you want with copy that resonates with readers' interests.
3. Establish a Competitive Edge
Differentiating your brand and finding your own niche in the marketing world requires developing original material that appeals to your intended audience. Health and wellness firms can use content marketing to set themselves apart from the competition.
4. Affordable Advertising
Content marketing is a practical strategy for promoting health and wellness goods and services that serves as an affordable alternative to expensive conventional forms of advertising like television and print advertisements. For startups or smaller health and wellness companies with limited marketing funds, content marketing is key to establishing an online presence without going over budget.
Why You Need to Invest in Content Marketing Today
Don't wait any longer to invest in holistic health copywriter services. This type of marketing bridges the gap between attracting potential clients and getting them to click and make a purchase. Every day you go without adding fresh content to your website, you miss out on potential leads.
You don't have to spend thousands on copywriting to create a professional website for your natural wellness brand. You do, however, need to update it on a regular basis with new content that resonates with your readers.
The most effective type of content that you can publish to attract new customers is content that answers your existing customers' questions. Think about five different questions that your customers have. For example:
• What is holistic health?
• Why is holistic health important?
• What are the different forms of holistic health treatment?
• What holistic services does your brand offer?
• Is holistic health treatment safe during pregnancy?
You can create new pages or blog posts for your website to answer each of those questions. This type of relevant content positions you as an authority in your niche and helps you acquire new clients. The more high-quality content you post, the more leads you can generate. Best of all, the content generates leads for you.
If you don't have time to create new content for your natural wellness website, you should partner with a holistic health copywriter. Our content marketing packages give you plenty of options to invest in content marketing that fits your budget.
Whether you need a weekly blog post, landing page content or social media updates, we can help. Our writers have years of experience creating content on a wide variety of holistic-related topics, including:
• Herbal medicine • Yoga • Homeopathy • Naturopathy
• Massage • Acupuncture • Aromatherapy • Reiki
• Holistic living • Qigong • Hypnosis • Art therapy
• Meditation • Biofeedback • Integrative medicine
• Energy medicine • Ayurveda • Traditional Chinese medicine
• Chiropractic care • Holistic dieting • Holistic nutrition
Why Keywords Matter for Holistic Brands
You won't attract new customers if you just throw random stuff up on your website. Effective copywriting doesn't work like that at all. The content will only secure first-page rankings on Google if it contains strategic, well-chosen and well-placed SEO keywords.
This is how effective content marketing from a professional holistic health copywriter manifests itself:
• Someone searches Google for "herbal medicine for pregnancy."
• Your site has a lengthy page full of optimized content covering herbal medicine and pregnancy.
• Google favors your site or blog over all others when listing sites on search results pages.
• Your ideal customer clicks and reads persuasive content that addresses all of their concerns.
• They make a purchase and share your site with friends and family.
• They keep coming back because your website is interesting and full of useful information.
SEO and content marketing are effective because they attract the attention of potential customers who have already shown an interest in what you have to offer.
Holistic Copywriting FAQs
Are you ready to use content marketing to find clients and leads from online marketing for your natural wellness brand? If so, you're probably wondering which marketing agency to team up with. Here at Whitneycann, we believe effective marketing is all about establishing healthy and valuable relationships with our clients.
Empower your functional medicine practice with affordable, strategic, SEO content creation. We grow content that helps businesses just like yours grow more customers.
Let's grow together! Let us grow holistic health copywriting for your office or business so you can spend time experiencing growth in other parts of your life.
It's time to partner with a marketing team that scales with your business as it grows. Need only one natural health and wellness copywriter right now? We've got you covered. Need five alternative health copywriters right now? We've got you covered.
Simply let us know how many content pieces you need, and our experienced team of skilled writers will go to work on making sure every content piece comes fully packed with informative, optimized content.
What Topics Should Health and Wellness Websites Cover?
One of the best things you can do as a health and wellness professional to grow your business is to invest in a health and wellness website for your brand. This website will need regular content updates on topics related to your industry. Below is a list of health and wellness topics that you can use to start creating content for your site.
• Ways to boost your immunity
• How to stay healthy
• Self-care maintenance tips
• How to experience less anxiety
• What it means to maintain a healthy mindset
• How to maintain a sense of self-control
• Why morning routines matter
• How can meditation help with stress and anxiety
• What are the benefits of holistic treatments
• Can acupressure relieve anxiety
• Foods that give you energy
• How nutrition impacts your body's health
From product descriptions to blog posts, landing pages, articles, email messages and other types of marketing materials, these various pieces of content communicate your brand's message and sell your products and services. In fact, your business's success hinges on the power of your content to spread the word and attract new leads.
Forbes says all businesses can benefit from hiring content creators and copywriters. The Forbes article also goes on to explain the importance of SEO for both content creation and copywriting efforts. Achieving a high search ranking is within reach with top-notch content, whether crafted through content writing or copywriting.
The key lies in ensuring that the content is pertinent to the user's search query. When it comes to SEO, content writing reigns supreme over copywriting by a long shot. With the right content creator, websites can boost search rankings and attract a surge of traffic.
4 Reasons Your Business Needs a Writer
Explore four reasons every business, no matter the size or niche, needs at least one writer on their payroll. Learn how hiring a writer is cost-efficient for small businesses with $1,000 to $10,000 monthly marketing budgets.
1. Good-Looking Content Equals a Good-Looking Brand Image
81% of people buying stuff online perform brand research before making a purchase. If your content isn't up-to-date or stuffed with grammatical and spelling errors, you're probably sending potential customers straight to your competitors; this is especially true if your website has a blog.
No matter what stage of business your company is in, it's important for it to give off an image of competence and success. Customers often get the impression that a brand lacks expertise if their website has writing with errors in language, spelling and punctuation.
You can also be seen as careless if your writing has a lot of errors. If potential customers discover that you don't care about the tiniest details about your business, they won't believe that your business can meet their needs. You can avoid this problem by having a freelance writer involved in shaping your company's public image. Hiring a writer guarantees that your work will be error-free and effectively communicate your point.
2. Communicate Clearly and Effectively With Clients
Your company probably helps people by fixing something or making their lives easier in some way. Expert writers aid in attracting these clients by writing material that addresses their pain points and leads them to your items. A writer may begin by researching the issues faced by your target audience, then crafting copy that demonstrates how your goods may help them. They are also a great way to let customers know about upcoming events and new products. They are able to respond quickly to customer issues through social media, direct mail and email newsletters, all while adhering to strict marketing budgets.
Don't be fooled into thinking that just because you can communicate product and service specifications well with your coworkers and supervisors, you can also communicate them well with the average customer. A freelance writer can help with this problem, no matter how big or small your company may be. Freelance writers translate technical terms for the layperson with each piece of writing that they create. They can examine your existing material and put it into a form that your clients will find far more intuitive. After the text has been written, have someone who is unfamiliar with your company read it to ensure clarity. If the text comes from a reputable content creation company like Whitneycann, you can take advantage of unlimited revisions and service guarantees to ensure each and every piece shares the exact message you want to share.
3. Increase Productivity By Saving Time
Creating good content takes time. The average writer who produces quality content spends about 30 to 60 minutes performing research before starting the writing process. For every 500 words a writer creates, this takes about 30 minutes. He or she then spends about 10 to 15 minutes performing edits, followed by roughly 20 minutes optimizing the content with links, images and metadata. Do you have this type of time to create professional pieces of writing that actually attract readers and increase conversions?
Hiring a writer allows you to focus on core operational tasks while letting the writer handle all writing tasks for you. With a single writer, you can run a company blog with daily postings that spread brand awareness and enhance your overall brand image. You can even use this blog to generate income for your brand through affiliate links and advertising.
Whether you’re running a law firm, medical office, grocery store, hair salon or any other type of business, finding new customers is key to your brand’s success. Internet marketing with optimized content from a professional writer helps you find these people and convert them into paying customers. The right writer will know how to help you with various forms of internet marketing, including social media marketing, website marketing, affiliate marketing, content marketing, email marketing, SEO and paid search.
4. Cost-Efficient Way to Spend a Marketing Budget
Hiring a professional writer is one of the best moves you can make as a marketing manager. Professional writers are also entrepreneurs who care about making a good impression. They often overdeliver in their attempts to secure long-term relationships with their clients. They understand the value of their work and how it can potentially secure new paying clients for your business. The more detail you give a writer in regard to projects you're working on, the more they'll understand your professional operations, which allows them to fully target the right audience when crafting their content.
The cost of hiring a professional writer greatly depends on the route you take to find one. You can opt for content mills like Writer Access, Textbroker or nDash and find professional writers all day long who charge anywhere from five to 10 cents a word. Going through platforms like these does have its advantages, but it also comes with an increased price tag compared to hiring a freelance writer without a middleman. Those platforms often charge 30% or more in fees to connect you with writers.
Hire a Writer Today for Your Firm or Agency
Whitneycann isn’t a content mill. We don’t charge any middleman fees for the services we provide, which is why we are able to provide content writing at such an affordable price. You can get up to 30 blog posts, 30 social media updates and two e-books every single month for less than $1,500. For small businesses with $1,000 to $10,000 monthly marketing budgets, this type of content package is well worth the investment. All content is optimized for search engines, ensuring your brand will enjoy increased search engine rankings and more website traffic.
This post includes Amazon affiliate links that I may receive income from if you click on them and make a purchase
This post includes Amazon affiliate links that I may receive income from if you click on them and make a purchase
I haven’t posted on this blog in almost five years. Over the past year, I’ve made only $10 through Google AdSense. To see whether regular blog posting actually matters, I’m going to do an experiment. I’m going to commit to posting to this blog once a day for the next year. I’m also going to familiarize myself a little bit more with guest posting by allowing people to guest post on my site. I’ve heard you can really boost SERP results and profits through guest posting.
If you want to guest post on my site, please make sure your content relates to one of the topics in the list below. Also, your content must be free of grammar (no serial commas) and spelling mistakes, factually correct and not published elsewhere on the internet.
Here are the five different topics that experts say will be most profitable in 2023:
Send the content to firstname.lastname@example.org with MAKEMONEY in the subject line, or click here and submit the content via an inquiry form. I’ll respond within 48 hours to update you on my publishing schedule. Also, feel free to ask me for a piece of free content that you can publish on your own site, allowing us to both link back and forth to one another.
Let’s find out if the experts are correct. For today’s post, we’re going to look at five ways guest posting can make you and me money, as well as how guest posting works and how much it costs.
Why Is Guest Posting So Important?
To create a blog, you must have content. The more content you have, the more likely it is that the audience will find valuable insights and takeaways, leading to increased engagement and revenue from clicks on links and ads.
Do you know how long it takes to create a 500-word blog post? About 1 hour and 20 minutes to 2.5 hours.
Crafting a compelling 500-word blog post requires a writer to dedicate approximately 30 minutes to an hour to conduct thorough research. Once the research is complete, the writer invests an additional 30 to 60 minutes in composing the new content. Finally, the writer spends an additional 20 to 30 minutes meticulously editing and refining the post into a polished final draft.
Because it takes so long to create content that actually drives results, many people find creating content time-consuming and monotonous. For those who aren’t good writers, creating content can even become overwhelming. If you don’t enjoy writing, have little SEO experience or require multiple posts in a day, outsourcing the content creation process may be necessary.
This is where guest posting comes in and saves the day!
With guest posting, you don’t have to create content. You let people create the content for you and then publish it on your site as a guest post. The only usual requirement that guest posters have is to link back to their website. Most of the time, though, these links come embedded within the content they provide to you for you to publish on your site.
How Much Does Guest Posting Cost?
You can let people guest post on your site for free! This no-cost method for acquiring content makes your blog more enjoyable, increases website traffic and increases click-through rates.
Not everyone, though, is going to give you content for free, especially those who already have a website with high domain authority (DA). If you have the funds to pay for guest posts, you can use the guide below to help you establish a budget:
• 20+ DA: $30 - $100 per post
• 30+ DA: $100 - $550 per post
• 40+ DA: $550 - $15,000 per post
Remember, publishing guest post content from websites with a high DA makes it easier and faster to boost traffic to your site and increase your money-making potential. This doesn’t mean you can’t increase traffic with content from websites with lower DAs; it will just take longer to achieve higher traffic.
5 Ways Guest Posting Makes Money
Monetize each post on your site and start generating income today. Maximize your blog's earning potential with these five proven methods.
1. Attract Affiliate Traffic
For every guest post you publish on your blog (as well as all other posts), make sure to add affiliate links. Let’s say Bob from Bob’s Builders sent you content to publish as a guest post on your site. The content will, of course, include a link back to Bob’s Builders’ website, but you can also add relevant affiliate links to the content. If someone clicks on the affiliate link and makes a purchase, you’ll earn money. The Amazon Affiliate Program is an excellent place to get free affiliate links that you can make money from.
2. Use Google AdSense
Making money through your blog is all about diversifying and getting as many eggs in your basket as possible. One of those eggs should be Google AdSense. AdSense isn’t going to make you rich, but it’s a free ad platform that integrates well with almost any site and is definitely worth adding to your website. When your blog starts attracting 25,000 visitors a month, you can start exploring other ad platforms.
3. Unlock Referral Rewards
In addition to affiliate links, you can add referral links to all guest posts to generate more money. Just make sure any referral links you embed are relevant to the content being discussed. For example, if the guest post content focuses on traveling, you don’t want to include a referral link to a mattress store. Instead, you should use one that relates to a travel website or travel products.
4. Sell Paid Courses
Selling courses is one of the easiest ways to make money online, and you can include a link to your paid courses in the guest posts you publish on your site. Think about it. Do you have a special experience or skill set that others can use to make money? You can write down this special experience or skill in the form of a writing course and then sell it to people. Imagine selling a $3.99 course to 1,000 people. That’s $3,990. I’m going to create my own course on the top 10 places I have made money online and sell it for $10. I’ll update this blog post in the future to give you a link to the course.
5. Spread Brand Awareness
The final proven method we’ll explore that can help make money through blog posting comes from spreading brand awareness. The more you share and the more accessible you make your blog, the more people will read it, and the more people will click on any embedded ads and links. Spreading brand awareness about your blog is easy, especially when you start guest posting on other people’s sites and include backlinks to your site.
Any time you create content to serve as a guest post on someone else's website, make sure to adhere to the following tips; these tips will maximize the monetary value of the content:
Start Making Money With Guest Posting Today!
Now that you know what a guest post is and that you can take advantage of it for free, let’s start growing your blog with a free guest post from me. Simply email me at email@example.com with MAKEMONEY in the subject line, and I’ll review your website or blog and send over a free piece of content with the backlink to my site already embedded. All you have to do is publish it on your blog.
You’ll want to optimize the post (and all other blog posts) for SEO purposes to get the most traffic possible. Don’t know anything about SEO? That’s okay; you can click here to learn why I use SEO, or you can email me, and I’ll walk you through optimizing the post on your site.
Want to guest post on my site? Join me on a profitable guest posting journey today, and let's collaborate to share engaging content. Get in touch with me right away to start making money! Simply send an email to firstname.lastname@example.org with the subject line MAKEMONEY or click here.
Content marketing puts content in front of the right audience at the right time with the right message.
How Does Content Marketing Put Content in Front of the Right Audience?
You've got a business website up and running. Your inventory is stocked, and you're advertising like crazy on social media. When you came up with the grand idea to start an online business, you just knew it was going to be a success.
In your mind, you had every detail planned out. From utilizing free social media marketing to buying your products cheap and selling them for a 300% profit, there was no way your online company was going to fail.
30 days later.
You've been advertising the heck out of your store on social media, and you've attracted... NADA! Not. one. single. lead!
How could this be? Your product rocks, and you've established a very reasonable pricing point. You know people like your product because they like the hell out of your postings on Facebook.
But no one's buying. Not even your closest friends and family, who you thought would be your biggest fans.
What are you doing wrong?
It's simple. A great product at a great price means nothing if you're targeting the wrong audience.
Using social media marketing as your only advertising platform is going to limit the audience you reach. This is why, regardless of the size of your business or how long you've been up and running, content marketing, in all of its forms, should be a top priority.
You've heard time and time again that content marketing boosts brand awareness.
You can have all the brand awareness in the world, but if the right audience isn't aware of your brand, it isn't going to matter. This is why content marketing makes a difference.
When implemented correctly, content marketing lands your content in front of an audience that is in need of your product.
How Many Blog Postings Are Enough to Reach a Targeted Audience?
Let's say your online company is in the business of selling coffee mugs. Three days a week, you publish a blog posting that relates to coffee in some form or fashion.
Whether it be talking about sipping on a cup of coffee before you rush the kids to school or the best cleaning wipes to get a coffee stain out of your new shirt you bought to wear to the office, the content is directed toward people who drink coffee.
When search engines use their magic and crawl your blog postings, they will identify naturally incorporated long-tail keywords, like "coffee cup for school" or "wipes to get coffee stain out of a new shirt".
By identifying these long-tail keywords, the search engines will have a better idea of who the content should be shown to on search engine results pages (SERPs).
Publishing one blog post a month isn't going to do much to make sure your content lands in front of the right audience.
But did you know publishing at least 16 postings a month can get you 350% more traffic each month compared to publishing one to four postings?
Even as a solo entrepreneur, you can rest assured that frequent and consistent blog postings are going to increase traffic to your site.
Studies show companies with one to 10 employees that publish at least 11 postings a month can boost traffic by as much as 300%.
Don't have time to create and publish 11 postings? It's okay. These same studies reveal that if you publish at least five postings a month, you can still enhance site traffic by 200% when compared to posting only one time each month.
Content Marketing Involves Creating Buyer Personas
Creating buyer personas for your brand means you're going to pinpoint the people who are most likely to purchase your product.
How old are they? Where do they live? What lifestyle habits do they have? Do they have children? What level of income do they have?
Knowing this information enables you to sprinkle relevant content throughout your marketing content to appeal to these people.
Let's go back to the coffee mug example. If you're selling coffee mugs, then your targeted audience is quite broad, but only if you want to appeal to such a large audience.
This is why it is good to pick a specific niche and focus your brand and marketing efforts on it.
The Big Dream Moms site, for example, targets moms who love to drink coffee. This niche, however, is still broad enough to appeal to a large audience because it can target working moms and stay-at-home moms. It can even target children who want to buy their moms coffee mugs for Mother's Day, birthdays, and holidays.
Statistics show that developing buyer personas for your brand will boost lead generation, audience engagement, and sales revenue.
Using Content Marketing to Reach Your Targeted Audience
Advertising on social media is an effective marketing tool to employ, but it isn't going to reach your targeted audience unless you're advertising to people who fall into your buyer persona categories.
As you use your buyer personas to create blog postings and other forms of content, like videos, infographics, and whitepapers, you're going to find much more success in your content marketing strategy.
Mainly, you're going to improve lead generation and consumer engagement by landing your content in front of people who actually have an interest in your product.
Your online business isn't going to take off overnight. It's going to take time. Lots of time. In fact, you may not start seeing results from your content marketing agenda for three to six months.
Sticking with producing frequent, quality content is key to making sure your efforts pay off.
You already know it's important to generate leads. Let's explore three content marketing tactics that not only generate leads but appeal to all generations.
1. Be as Visual as Possible
We live in a society that prefers images and videos over text-only content. One reason that consumers prefer visual content is because the brain can process it 60,000 times faster than text.
From a lead generation standpoint, visual content should be a top priority. Did you know consumers only remember 10% of what they read when it comes in a text-only format? They can recall a mind-boggling 65% of what they view in a visual format, such as a picture with a caption statement.
Fortunately, visual content comes in many formats. For example, adding social proof to your site in the form of logos is a great way to visually connect with site visitors.
How can you do this? You will start by writing down all the social media sites that you have profiles on. Next, you will write down the various sites that have featured your products or services, such as CNN, Discovery Channel, Better Homes and Gardens Magazine, etc.
At the bottom of every page on your site, you'll want to display logos for these platforms and companie. Each logo should have a unique URL that directs people to your various online profiles or the page on the corporate website where you are featured.
Adding social proof to your site can increase lead generation and conversions by 400%.
2. Powering a Lead Generation Campaign With Infographics
Consumers love learning interesting facts, and infographics provide a great way to showcase engaging bits of information about your brand. More so, infographics can fuel a lead-generation campaign.
You'll want to share these infographics across all of your social media profiles. When someone clicks on the infographic, it should include an embedded link that directs them straight to your site: this increases click-through rates and directs leads to your site, many of whom are already ready to make a purchase. Once you get them to your site, you'll want to continue engaging them with more visual content.
If your website doesn't have a subscription feature, you need to create one. The goal is to get as many site visitors as possible to give you their email address. Once they submit their email address, you can automatically add them to your lead generation funnel.
Getting site visitors to engage with your subscription feature can sometimes be a bit tricky. Infographics can serve as a viable solution to this problem.
One method for using infographics to increase lead generation is by enticing site visitors to give you their email address in exchange for another free infographic; a free infographic serves as a very effective lead magnet. It's surprising how many people are willing to give out their email addresses for something free.
Once you have your leads' email addresses, you can continue to use infographics to push them through the lead generation funnel. For example, the emails that you send to your leads can contain more infographic material.
3. Knowing How to Generate Leads With Various Forms of Visual Content
Your blog is an excellent platform to generate leads. Studies have shown that websites with blogs attract 67% more leads than sites without a blog. The key here is to blog on a regular and frequent basis and to use visual content in your postings.
The best types of visual content to include in blog postings vary from one business to another. Generally, though, effective forms of visual content that you should experiment with to determine what works best for generating leads include:
• Eye-catching images
• Videos, including tutorials
• Inspirational quote cards
• Call-to-actions, images and text in different colors