What Are B2B Copywriting Services?


B2B copywriting services help businesses in Leitchfield and other areas market their products and services to other businesses. For example, some companies sell software-as-a-service (SaaS). B2B SaaS copywriting services help those businesses promote their software to businesses that are most likely to buy them. 

B2B copywriting can come in many forms. Experienced B2B copywriters know how to tailor B2B copywriting to meet the unique content marketing goals of their clients, such as increasing website traffic or boosting newsletter sign-ups.

B2B copywriting is unlike B2B (business-to-consumer) copywriting because the latter focuses on helping businesses sell products and services directly to consumers, whereas with Leitchfield B2B copywriting, the content focuses on targeting other businesses in the Leitchfield and surrounding areas..

The Impact of B2B Copywriting Services


​Writing that resonates with your target audience is crucial in the competitive world of business-to-business marketing. Copywriting, often known as persuasive writing, is an art form whose purpose is to persuade a certain audience to take some kind of action. Excellent copywriting is crucial to the success of any B2B venture, whether it be in the form of engaging blog articles, alluring email campaigns, or convincing landing sites.

What Do B2B Copywriting Goals Look Like?


​When you use professional B2B copywriters to handle your B2B content marketing, you can achieve several marketing goals, including:

• Publish clear, concise information about your business and the products and services that it sells.

• Speak to the businesses that are most likely to buy from your brand.

• Create compelling headlines and titles that attract your most ideal customers.

• Embed strategic call-to-actions that entice businesses to buy from your company.

• Showcase the true value of your products and services.

• Communicate conversationally with other businesses to highlight your values, ethics, and culture.
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• Incorporate testimonials to demonstrate how you've already met the needs of other businesses.
Increase your sales with copywriting that specifically attracts the attention of businesses that want to buy your products and services.

B2B Copywriting Statistics You Need to Know


  • Almost half of all B2B companies focus their copywriting on account-based marketing strategies. (source)
  • Only 24% of small businesses lack a comprehensive marketing strategy. (source)
  • 56% of B2B companies direct some of their investments into digital marketing. (source)
  • Nearly half of all B2B brands spend the majority of their marketing budgets on digital marketing. (source)
  • 62% of businesses outsource their B2B copywriting. (source)
  • 6% of business outsource all of their copywriting. (source)

Different Types of B2B Copywriting Services


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Blog posts     Articles     White papers     Case studies
Testimonials     Newsletters     Social media posts
E-books     Brochures     FAQs     Flyers     Guest Posts     
News releases     Software reviews     Personal bios     
Interviews    Event information     Press release     Quotes
Ways to Invest in B2B Copywriting Services 
You have a lot on your plate as a marketing manager. You are responsible for developing and executing the company's marketing strategy, supervising the production of interesting content, directing prospects toward the sales department, and keeping up with the always-shifting best practices in your field.

In addition to that...

You also need to create a budget that ensures the seamless operation of your marketing machine.

Marketers are constantly looking for ways to stretch limited resources. How do you decide where to invest your limited marketing resources when faced with so many opportunities?

​If you want to maximize your returns on investment, there are many ways for Leitchfield businesses and other brands located all across the globe to invest in B2B copywriting services. During your next marketing budget meeting, consider the following four strategies when deciding how to invest in B2B copywriting services.

​1. Give Your Sales Team Materials They Want to Use


New content creation is a primary goal for many marketing teams these days. The more polished, the better. It's crucial to produce fresh information, but you also need to make sure your sales staff really uses it. An astonishing 90% of marketing materials never get used by the sales team, according to the American Marketing Association.

Your sales staff won't promote your material to potential customers if they don't think it's helpful to them. Even worse, they may make their own material, which can end up looking completely off-brand, and as a result, your sales and conversions will suffer.

This is why it's so important to provide the sales team with materials and resources that they actually want to use, such as brochures and white papers. It's also equally important to check to see whether your content reads well on mobile devices. Only 12% of sales representatives, according to a poll by CSO Insights, can access key sales information on their mobile devices. Providing your sales team with relevant materials for advanced-stage prospects frees them up to focus on closing deals.

2. Repurpose Content to Maximize Its Value


​If you want to stretch your marketing dollar even further, repurposing content is a must. It enables you to post more often and connect with a larger audience without having to put in twice as much work.

Investing in the production of one large content piece, like an e-book or product tutorial, is one approach to reusing your content. This article will serve as the "sun," around which your other material will revolve. Investing in pillar content is a great way to start the repurposing process because a copywriter can use your existing content to create multiple pieces of cluster content to center around the "pillar" or "sun" piece.

You can easily fill your editorial calendar and communicate with consumers across several channels by hiring a B2B copywriter to break down the large pieces of content already published on your website.

3. Create Material for Automated Marketing


​​Despite marketing automation's prevalence, just 7% of B2B businesses are making the most of it.

Directing part of your content marketing budget toward marketing automation can help you nurture clients and gain long-term value out of your money given that B2B purchase cycles usually span more than a year. 

By 2020, Gartner estimates, 85% of consumer interactions with businesses will take place automatically, without the involvement of a person. 

An effective automation sequence leads potential customers through a personalized purchasing journey and can boost qualified lead generation by almost 500%.

4. Publish Material for All Buyers


​The B2B buyer's journey is different for every buyer. Some businesses will come across your products and services way before they realize they need them. Others will find your brand through direct searches on Google and other search engines. This is why you must ensure your content appeals to all buyers.

To stretch your marketing budget to the max, always produce evergreen content that you can repurpose and use again and again. Don't know how to do this? That's why you need to hire a B2B copywriter.

An experienced B2B copywriter will know how to create content that appeals to every person that comes across your website, regardless of the buying stage they are in. 

A higher initial investment in creating content for each step of the sales cycle may be necessary if there are major gaps in your content. This expenditure, however, will do wonders in attracting prospects and nurturing them into paying clients.
How Much Does B2B Copywriting Cost?
Our B2B copywriting services cost anywhere from $21.65 to $1,450.

​You get to choose how much you want to spend.

You can use B2B copywriting services to create blog posts, articles, brochures, and more. All you have to do is visit our Premium Shop and pick from over a dozen copywriting packages.

We highly recommend starting with our Premier Content Package for only $100 to test our writing services. This package gives you up to 3,000 words to use in any manner you see fit. Don't know how to use them? That's okay, because we will conduct a site analysis to help you pinpoint which types of content your site needs most. 

After we come up with a content plan, one of our expert copywriters will create customized content for your website. Most of our clients that opt for the Premier Content Package use the 3,000 words to create (5) 600-word articles or blog posts, but we can customize the plan to meet your unique content marketing objectives.

If you need more content for your website, we recommend our Business Content Package (9,000 words) or our Enterprise Content Package (16,800 words). Our clients that want to publish daily usually invest in our Ultimate Monthly Content Marketing Package (30,000 words).