B2B Copywriting Services
More than 75% of all B2B marketers use copywriters to create newsletters.
We've helped more than 20,000 clients with B2B copywriting.
B2B Copywriting Statistics You Need to Know
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New content creation is a primary goal for many marketing teams these days. The more polished, the better. It's crucial to produce fresh information, but you also need to make sure your sales staff really uses it. An astonishing 90% of marketing materials never get used by the sales team, according to the American Marketing Association. Your sales staff won't promote your material to potential customers if they don't think it's helpful to them. Even worse, they may make their own material, which can end up looking completely off-brand, and as a result, your sales and conversions will suffer. This is why it's so important to provide the sales team with materials and resources that they actually want to use, such as brochures and white papers. It's also equally important to check to see whether your content reads well on mobile devices. Only 12% of sales representatives, according to a poll by CSO Insights, can access key sales information on their mobile devices. Providing your sales team with relevant materials for advanced-stage prospects frees them up to focus on closing deals. |
Despite marketing automation's prevalence, just 7% of B2B businesses are making the most of it. Directing part of your content marketing budget toward marketing automation can help you nurture clients and gain long-term value out of your money given that B2B purchase cycles usually span more than a year. By 2020, Gartner estimates, 85% of consumer interactions with businesses will take place automatically, without the involvement of a person. An effective automation sequence leads potential customers through a personalized purchasing journey and can boost qualified lead generation by almost 500%. |