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Generate Leads Access lead generation travel copy that attracts your target audience and increases sales. |
Upsell Access tailored content to upsell travel services at key points during the buying cycle. |
Share Your Story Access professional copy to share your travel company's mission, values, and beliefs. |
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Travel Blogs and Destination Guides Maintain interest by publishing new, relevant information that increases search engine rankings and entices readers to book a trip. |
Secure Bookings With Phenomenal Landing Pages You often have only one chance to make an impression, so make sure your message is crystal clear and that your delivery is flawless. |
Brand Copy for Websites and Signage Every opportunity to interact with a visitor counts, from advertisements and welcome packets to meals and room keys. |
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Successful travel copywriters are experts at connecting clients with people who enjoy traveling. These writers understand that a ton of research has to go into creating travel copy that actually gets readers to click the Book Now button. When you hire a Whitneycann copywriter, we conduct thorough research to find your ideal clientele, and then we tailor your content to pique their interests and needs. For example, if you rent out lake camping sites, we won't create copy for your website that focuses on spa vacations at luxury resorts. |
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What makes people want to travel? The experiences they have! And it's our senses that define the overall moments that we experience. This is why travel copywriters excel at bringing a reader's senses to life. The Whitneycann copywriters know how to describe your travel products and services in a way that makes your audience want to buy them. |
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By strategically using the right words, your travel copywriter will stimulate your audience's senses, taking them out of their reading environment and into a whole other world. Stimulating the senses isn't just about using as many details as possible. It's about using the details that matter. Your audience isn't going to spend a whole lot of time reading what you have to say. In fact, they will probably skim over the material you have, making it very important to use the right details in the right headlines and opening sentences. |
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Want people to book trips with your agency? You have to create enthusiasm around the uniqueness of the experiences you provide. This is why content marketing plays such an essential role in your travel company's success. With the right content marketing strategy, you will achieve multiple marketing objectives. |
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Achieve these marketing objectives with expert travel copywriting: Make more people aware of your company. Educate people on the travel products and services you offer. Explain why people should book with your agency by publishing reviews and testimonials. Give people your contact information. Allow people to easily see if you meet their budget requirements. Provide easy booking access, giving your audience the utmost convenience in booking their trip. |
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Unless you target a specific age group of travelers, you have to create excitement around your travel destinations in a way that appeals to all generations. Seniors and older people are often seasoned travelers, while some are completely new to the traveling scene as they just hit retirement. Many of these folks want to repeat a previous adventure, while others seek something completely new and novel. |
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Your millennials are those with a steady focus on creating new experiences around nature. They aren't as big on accruing new things and assets as the older generations. Instead, they prefer minimalism in a lot of the things they do, and this often includes traveling. Knowing how to appeal to this generation is key to getting them to book trips with your travel company. |
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When people book trips, they do it for the escape that it provides, getting them out of their comfort zones, which increases their dopamine and makes them feel good. The better you explain to your audience how and why booking with your travel company will make them feel good, the more people you'll get to hit the Book Now button. |
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Today's travelers are far different from what they used to be. It used to be all about seeing new places. Nowadays, it's more about finding destinations that truly relieve stress.
Traveling reduces stress and improves your overall mental health. One study even found that the stress hormone cortisol drops as a result of traveling, leading to feelings of serenity and contentment. |
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88% of Americans polled in 2013 reported feeling less stressed after just two days of traveling. People are also traveling because it gives them a way to reinvent themselves. As they learn valuable lessons along their travel endeavors, it broadens their perspectives on life and helps them become more open to new things. |
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Forbes highly recommends traveling for retirees who are in good enough health. For seniors and the older generations, traveling is a great way to escape loneliness. It also helps provide a break from routine and encourages stimulation of dopamine and serotonin, both of which are essential to feeling at your best and alive. |
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Travelers usually want something new, even if they're returning to a favorite spot.
Publishing regular content that highlights unique facts and useful tips about your travel destinations is a great way to increase bookings. You can use the content you share on your website as inspiration for social media posts too. For each new piece of content you publish on your website, simply share the page on your social media profiles to maximize brand awareness and engagement. |
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Did you know that half of all people traveling solo have a college degree? Or that 13% of millenials prefer traveling to places of historical significance? How about the fact that over 50% of Generation Z travelers go on vacations as a way to broaden their knowledge? Knowing all of these statistics is vital to the copy you publish on your travel website. However, since you're most likely busy helping your clients book trips and providing other travel-related services, you don't have much time to learn everything there is to know about travel marketing. This is why you need a travel copywriter to create content for your travel website. |
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The right travel copywriter will create content that helps you promote: • Events • Special discounts • Each destination • Easy booking options • Maps and guides • Public transportation information • Customer reviews and testimonials • Easy search filters • Social media updates • Travel images • Travel videos • Blog posts |
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One way to get more people to book through your travel agency is to publish MTE (memorable tourism experience) content. An MTE refers to a traveling trip in which the traveler can clearly recall memories. Ideally, you want all MTEs to be good, but this isn't always the case. This is why you need a skilled travel copywriter to create content that's laser-focused on pleasurable MTEs. |
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Both academics and industry professionals in the tourism industry are becoming more interested in the topic of MTEs. By publishing favorable MTEs, you can entice readers to book with your agency in hopes that they can enjoy a similar one. When used strategically, your customers MTEs can become the backbone of your marketing efforts, allowing you to maximize bookings based on prior client experiences. |
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With MTEs, you can invoke feelings of happiness, less stress, socialness, and excitement. By using the right details in the MTEs you publish, you can whisk your audience away to locations they've never even visited. |
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Imagine you run a hotel and you publish MTE content describing the specialty cuisine offered by the hotel's onsite restaurant, followed by discussing the complimentary spa package that comes with each night's stay. As the MTE details tantalize the reader's taste buds and relaxation senses, this will entice them to book a room at your hotel or resort. |
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If you run a luxury resort, you need to go all out on describing the intricacies of the luxury amenities that you offer. Over half of all people travel to escape their daily grind and recharge their physical and mental health. When you describe in detail every amenity that you offer, you give your audience reason after reason to book with your travel company. |
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Did you know that nearly 40% of travelers don't mind splurging on food and beverages when they travel? Every time you publish content on all of the accessible dining options at and near your destination, you awaken the desire to travel in these people. The right details have your audience's fingers clicking the Book Now button. |
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It's important to highlight your destination from an excitement perspective as well as a relaxing one.
Your audience should know that although there are many exciting things to do and see in your location, there are also plenty of peaceful places to escape the hubbub of other visitors. With the right travel copywriter, you'll publish expertly crafted copy that catapults your audience to your destination and brings them back with the desire to click the Book Now button. |
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Expertly crafted travel content requires getting into the shoes of travelers. It necessitates thinking the way they do, allowing the copywriter to create content that truly resonates with their expectations and desires. Not every traveler travels for pleasure. According to Zippia, about 12% of the people traveling in the United States do so for business purposes. This means part of your website should appeal to this audience. |
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Even if you operate a luxury resort for vacationers, you can use your website to market to business professionals traveling in your area. A lot of business professionals have a certain amount of money they can spend toward a hotel when traveling. By appealing to this target market, you can encourage them to book a visit to your destination using those funds. |
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Some people travel to meet new people and make new friends. If you run a destination that augments a communal atmosphere, it's time for you to highlight this aspect. People love traveling to places that give them the opportunity to connect with the locals. How does your travel destination help travelers meet locals?Are there one-of-a-kind experiences waiting to happen? Maybe your destination is home to a popular lake or theme park. Perhaps the community offers weekly dance classes or music shows. |
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Whatever it is that makes your destination unique and worth visiting, you should list it on your website. And since you know your destination better than anyone, you probably discover new activities all the time that you should share with your audience. For every new amenity or feature that you discover, you can create a blog post or web page telling your audience all about it. A skilled copywriter will know just the right words to bring life to the new feature or amenity in a way that encourages travelers to book with your agency. |
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Human senses become heightened the moment we take in the distinctive practices of a new society. Destinations with unique and unforgettable experiences are especially sought-after by travelers. But people have to know about them before they can book a trip with your agency. |
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And since more people than ever use the internet to carefully study the locations they travel to, you can compel them to plan last-minute getaways by sharing vivid descriptions of the local culture and all it has to offer. As travelers immerse themselves in your local culture through refined and polished travel copywriting, they realize they can't wait to visit your destination. |
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Not all people plan their travels. A lot of people find themselves planning last-minute getaways as a result of an unexpected event or business reason. With a skilled travel copywriter, you'll publish copy that appeals to last-minute travelers. You can easily get them to book with your agency by highlighting last-minute deals that apply to same-day and next-day bookings. |
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Your copywriter will create the content so that it persuades the audience to hurry and make the booking before it's too late. Your audience will leave the page feeling like there's no better time to travel to your destination. Offering discounts to those traveling for emergency purposes, such as an immediate death in the family, is another way to increase bookings. Appealing to this segment of travelers strengthens your reputation as a brand that's willing to help those in need. |
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