What Does a Dental Copywriter Do?


A dental copywriter creates marketing content for dental practices. They produce engaging promotional materials to expand a practice and facilitate communication with patients by educating and inspiring them to prioritize their dental health.

With a skilled dental copywriter in your corner, your practice can publish informative and interesting content that you can use in a wide variety of advertising mediums. Our copywriters do exhaustive keyword research, craft engaging material and check it for errors and typos before submitting it to you.

When was the last time you took a microscope to your dental clinic's website?

One thing is for sure about creating a website: It can be as painful as a toothache! With a dental copywriter, you get to leave the toothache in someone else's hands for once.

If you want a way to grow your business organically, start by investing in content marketing with a dental copywriter. By doing this, you avoid having to invest thousands of dollars in making a website that sets you apart from other dentists.

With our expert dental copywriting services, you can order 48 pieces of new content for your site for less than $1,000. That's 48 700-word content pieces (16,800 words total) that you can use in any way that you want. This marketing investment allows you enough content to publish your six main website pages (more on that below), with each page tailored to your brand and optimized for search engines, plus 42 custom-tailored, optimized blog posts.

Reasons to Hire a Dental Copywriter

Generate Leads

Use lead generation material that is written just for your target market.
Upsell
​
Use tailored content to upsell dental services to customers at key points in the buying cycle.
Talk About It!

Use professional copywriting to tell the world about your brand's successes.

​Hire a dental copywriter with years of experience creating content for the dental industry.



Tooth whitening
Dental sealants
Dental restoration
Oral hygiene
Acid erosion
Gingivitis
Dentures
Tooth decay
Toothaches
Dental implants
Periodontal disease
Crowns
Oral cancer
Orthodontics
Loose teeth
Bridges
Pediatric dentistry
Bruxism
Orthodontics
Latex allergu
Root canal treatment
Dental hypersensitvity
Halitosis

What Does Your Dental Website Look Like?


Your job as a dentist is to help patients with their oral hygiene, not to create website copy. But you need patients to run a successful dental clinic, which means you need marketing to attract those patients.

For dentists running their own dental clinics, the roles of dentist and marketing guru often overlap. This is where a professional dental copywriter comes in to save the day!

Dental copywriters help dental clinics secure high rankings on search engine results pages, also commonly called SERPs. If your clinic isn't showing up on the first page or two of relevant SERPs, you should hire a copywriter with years of experience creating dental web copy. And you should hire one today! Every day you put off your content marketing efforts, you lose out on potential customers.

86% of people go online to find a dentist, and nearly half of them choose a dentist based on the best reviews. Think about it.

• What does your clinic's online presence look like when people do a search for a dentist in your local area?

• Do you even have a website for your dental clinic?

• Have you set up your Google business profile and linked it to your website?

• Does your website have professional copy that strengthens your reputation?

If you don't have a website or have one that has poor copy on it, don't delay in hiring a dental copywriter.

6 Types of Content That Dental Websites Need


1. Homepage

​Dental websites need several types of content to attract, educate, engage and generate new patient leads. For starters, you need a welcoming homepage. We really like the one below.
​

Look at how clean and simple the website is. It's easy to navigate to whatever information you need by clicking on a tab located at the top of the page. It's not all cluttered like this next one.
​

The one above has two rows of navigation at the top, which is kind of confusing. When you look at the page, you don't really know where to start to find the information you're looking for. You have to take a minute to read through several sections of content instead of just clicking a button to find what you need.

One thing we do like about the site in the second image is that it offers online booking. Only 26% of dental offices allow patients to schedule appointments online, according to the State of Dental report. However, most workers see online scheduling as a positive tool for expanding the business. Healthgrades found that 77% of patients prefer to see a doctor who allows them to make appointments online.

Adding online bookings to your homepage will help set your clinic apart from the competition. It's also a great way to demonstrate to your patients that your business is progressive.

In addition, if your practice's online scheduling and PMS are synchronized, your workflow will improve. Patients' scheduled appointments will appear automatically, freeing up your staff's time to focus on other matters. With an experienced dental copywriter, you can easily update the content on your site's homepage to include online booking and to make it more simplistic and easy to navigate.

How long it takes for a copywriter to create your homepage depends on the overall message you want it to convey and its length. Most professional copywriters can create a homepage for a dental clinic in 24 to 48 hours.

If you let us create a homepage for you, we recommend our Single Content Page if it's 650 words or fewer. If you want a longer homepage, we recommend our Multiple Content Package, which comes with 1,500 words.

2. Services page

Google and other search engines love websites that provide a good user experience, and part of creating that experience is educating people about your dental practice. This is why dentists need multiple pieces of content for their service pages. You can list all of your services on your main services page, but you also need in-depth subpages covering each service.

By providing in-depth information about the services you provide to both current and potential patients, as well as providing more content for search engines to crawl, your service pages' content can boost your website's position in search engine results pages (SERPs), especially if the copywriter employs strategic SEO methods like the smart placement of relevant keywords and the use of clever headlines.

To create service pages for your dental website, a copywriter will extensively research the exact services that you offer, producing content that thoroughly explains how each of the services works and why your patients should consider them.

Services pages are often very long (500 to 1,500 words) and take about a day to create. This means if you offer 20 different dental services, you'll need 20 different pieces of content for your service pages, which will take a copywriter at least 20 days to create.

When you hire a dental copywriter through Whitneycann, we discuss the services you provide and narrow them down into categories. For example, if you offer teeth whitening, veneers, dental braces and dental restoration, we will categorize all of these under a single service page titled "Cosmetic Dentistry." This allows you to go ahead and  publish a main services page covering those services without waiting for your copywriter to complete each piece of content for each cosmetic service you offer. As we complete each page for each service you offer, we send them to you ready for publishing.

We highly recommend our Business Content Package for dental clinics that need content for their service pages. This package comes with 12 content pieces, each containing 750 words, allowing you to publish 12 different service pages for less than $300.

dental copywriting
Hire a dental copywriter

​3. About Us page

About Us pages are easy and quick to create. All you need to provide a copywriter to create your About Us page is the story behind how you became a dentist and why you opened your own dental clinic. If you have other dentists working under you, you can include their stories as well on your About Us page.

You'll definitely want to include any relevant certifications and degrees you have on your About Us page, along with any business awards or newspaper/magazine publications that highlight the success of your clinic. Simply pass these pieces of information over to a dental copywriter, and you can have your About Us page created in less than a day. We recommend our Single or Multiple Content Packages for About Us pages depending on how many words you want to include in your brand's story.

4. Contact Us page

Your Contact Us page is another simple and fast page to create. Pass along your clinic's contact information to a copywriter and receive ready-to-post content for this page in less than 24 hours. It's important to include all of your brand's social media profiles on your Contact Us page, so don't forget to send links to all of your profiles to the copywriter you hire to create the page.

Making it simple for people to get in touch with your office is crucial if you want to convert visitors into patients. This includes making your phone number, email address, feedback forms, and online chat boxes readily available.

Because Contact Us pages are usually short and simple to create, we recommend our Single Content Package for this task.

5. Blog

Your dental blog is where you can really impress existing and potential clients with your brand. The goal of each content piece should be to educate readers on dental hygiene and how to address oral problems. For every blog post you publish, you give search engines a new page to crawl on your website. And when you hire SEO writers to create your blog content, you can rest assured that each piece will come optimized for higher rankings on search engines.

The awesome thing about a dentistry blog is that you'll literally never run out of interesting topics to cover, meaning you won't have to post content covering the same topics over and over again. You might even find that your copywriter suggests topics related to dentistry services that you want to start offering; this is one way dental copywriters help dental clinics grow.

The six main benefits of starting a dental blog are:

1. Boost website traffic
2. Establish and improve your online authority
3. Discover services you want to offer
4. Improve user time on your website
5. Produce high-quality backlinks
6. Use for social media purposes

How often you post to your blog is completely up to you; however, research shows that posting 16 times a month can lead to an extra 350 new visitors to your site. If only 1% of them convert into actual new patients, that's roughly four new patients each month for your dental clinic.

You can post every day to your blog if you want, but you need to consider your audience. Do your patients come to your office every day? No, and this is why you can't expect them to visit your website every day either.

People visit dental blogs when they need to research a dental issue or a cosmetic procedure. With this in mind, you should regularly publish in-depth content on those topics instead of shorter pieces on a daily basis.

We have several copywriting packages that work great for dental clinics that need blog content. Best of all, you can customize the packages according to your clinic's specific needs.

• Single Content Package: (1) 650-word blog post each month
​
• Multiple Content Package: (3) 500-word blog posts each month.

• Premier Content Package: (5) 600-word blog posts each month.

• Business Content Package: (12) 750-word blog posts each month.

• Enterprise Content Package: (24) 700-word blog posts each month.

• Ultimate Monthly Content Package: (30) 800-word blog posts each month.

dental reviews copywriting
Dental reviews
6. Reviews & Testimonials page

One of the most important pages on your website is the Reviews & Testimonials page. 86% of people choose a dentist based on the online reviews they find when doing research on Google.

This is another page that's fairly simple for a skilled dental copywriter to create. All you have to do is choose a format for the testimonials, and the copywriter can format the reviews and testimonials accordingly. The copywriter can highlight relevant keywords and phrases used in the reviews and testimonials, increasing the page's overall effectiveness in spotlighting your clinic.

The more reviews and testimonials you have, the better. Simply send them to the copywriter you hire to have them formatted for a Reviews & Testimonials page that comes with appropriate headlines, an intro, and a call-to-action encouraging people to book a visit with your dental clinic.

Because this page doesn't need a whole lot of new content other than the reviews and testimonials themselves (which your existing patients create for you), we recommend our Single Content Package. You'll receive 650 words optimized for a Reviews & Testimonials page that we divide into an intro and call-to-action around the content you provide.
dental office copywriter
Hire a dental office copywriter

Understanding the Value of SEO Dental Copywriting


​The dental and orthodontic communities face an overwhelming obstacle. Taking care of patients' oral health and managing the business side of things are two very different things, yet both are essential. And developing good marketing materials to promote a dental clinic is one of the most challenging components of having a dental or orthodontic office. Your practice will not expand unless you actively seek out new clients.

Does your dental clinic experience any of the following:

• You've put a lot of money into advertising, but nothing has paid off so far.
• Referrals to your practice are steady but slower than you'd like.
• You're avoiding advertising because you worry about seeming needy.

Many dentists and orthodontists are at the pinnacle of their fields, yet they have trouble expanding their practices. They see marketing and copywriting as chores that must be done but simply don't have the time or desire to deal with them.

Patients now have more options than ever when it comes to dental practices. It used to be that everyone would visit the local dentist in town, making it simple for clinics to receive repeat business from locals and their referrals.

But nowadays, the internet makes it as simple as clicking a button to book an appointment with a dentist in a nearby town or state. And new dental clinics seem to sprout up every day, with many advertising reduced prices and extended hours in an effort to attract people who would otherwise visit your office. This increased competition often makes it difficult to grow a practice.

And this is why you should never underestimate the power of a website for your dental clinic.



Dental service organizations also make it increasingly difficult for small dental clinics to thrive. DSOs like Smile Doctors and Aspen Dental continue to eat away at the market share of independent practitioners. What you have to do is learn from your competitors!

What is it that those larger dental organizations do that makes them so popular? They advertise like crazy! And you should too.

The best way to advertise your dental practice is with organic content that showcases who your brand is, what it does, and how much it costs. For dental practices, especially, it's also crucial to advertise the types of insurance you accept. A skilled copywriter can perform research to discover whether you accept a form of insurance that other dentists in your area don't. If you do, you can capitalize on this in the content you publish on your website.

Dentists should prioritize their website development.  A website should grow with you as your practice grows, organically. You will achieve new milestones in your career as a dentist, such as seeing your 10,000th patient, that you'll definitely want to include on your About Us page. These types of milestones are the exact types that will set you apart from other dentists and help you attract new patients.

As your dental practice grows, you'll start accepting more forms of payment and insurance as well as offer additional services. When this happens, make sure to hire a dental copywriter to update your website.

All dental practices can benefit from employing at least one professional copywriter. Even if you employ the person on a part-time basis, you'll have on-demand access to a skilled writer with years of experience creating content for dental clinics. Your copywriter can help you with everything from making new patient forms to posting regular content on your blog to creating new service pages. Some dental copywriters even offer newsletter and email marketing services.
Whatever type of content you need for your dental website, we can help. We've produced more than 1,000 pieces of dental content for dental clinics around the nation. Feel free to reach out to us with any questions you have related to dental content marketing. And don't forget to explore our Premium Shop, where you can invest right now in dental SEO copywriting for your clinic.