Content Marketing that appeals to all generations

Content marketing for lead generation

You already know it's important to generate leads. Let's explore three content marketing tactics that not only generate leads but appeal to all generations. 

Be as Visual as Possible
We live in a society that prefers images and videos over text-only content. One reason that consumers prefer visual content is because the brain can process it 60,000 times faster than text.

From a lead generation standpoint, visual content should be a top priority. Did you know consumers only remember 10 percent of what they read when it comes in a text-only format? They can recall a mind-boggling 65 percent of what they view in a visual format, though, such as a picture with a caption statement. 

Fortunately, visual content comes in a wide variety of formats. For example, adding social proof to your site in the form of logos is a great way to visually connect with site visitors.

How can you do this? You will start by writing down all the social media sites that you have profiles on. Next, you will write down the various sites your products/services have been featured on, such as CNN, Discovery Channel, Better Homes and Garden Magazine, etc.

At the bottom of every page on your site, logos for these platforms and companies should be displayed. Linked to each logo should be a URL that takes visitors to your social media profiles or the company website page you are featured on. Adding social proof to your site can increase lead generation and conversions by 400%.

Fueling a Lead Generation Campaign With Infographics
Consumers love learning interesting facts and infographics provide an effective way to engage with them. More so, infographics can fuel a lead generation campaign. You'll want to share these infographics across all of your social media profiles. By clicking on the infographic, your social media followers will be directed to your site.

If your website doesn't have a subscription feature, you need to create one. The goal is to get as many site visitors as possible to give you their email address. Once they submit their email address, you can automatically add them to your lead generation funnel.

Getting site visitors to engage with your subscription feature can sometimes be a bit tricky. Infographics can serve as a viable solution to this problem. 
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One method for using infographics to increase lead generation is by enticing site visitors to give you their email address in exchange for another free infographic; a free infographic serves as a very effective lead magnet. You'll be surprised at how many people are willing to delve out their email addresses for something free. 

Once you have your leads' email addresses, you can continue to use infographics to push them through the lead generation funnel. For example, the emails that you send to your leads can contain more infographic material.

Embedded in the infographics should be a link to your landing page; this increases click-through rates and directs your leads back to your site and possibly ready to make a purchase. Once you get them to your site, you'll want to continue engaging them with more visual content. 

Knowing How to Generate Leads With Various Forms of Visual Content
​Your blog is an excellent platform to generate leads. Studies have shown that websites with blogs attract 67% more leads than sites without a blog. The key here is to blog on a regular and frequent basis and to use visual content in your postings.

​The best types of visual content to include in blog postings vary from one business to another. Generally, though, effective forms of visual content that you should experiment with to determine what works best for generating leads include:

• Screenshots
• Infographics
• Eye-catching images (avoid stock photos)
• Videos, including tutorials
• Inspirational quote cards
• Memes
• Call-to-actions; experiment with call-to-action images and text in different colors

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