You already know it's important to generate leads. Let's explore three content marketing tactics that not only generate leads but appeal to all generations.
1. Be as Visual as Possible
We live in a society that prefers images and videos over text-only content. One reason that consumers prefer visual content is because the brain can process it 60,000 times faster than text.
From a lead generation standpoint, visual content should be a top priority. Did you know consumers only remember 10% of what they read when it comes in a text-only format? They can recall a mind-boggling 65% of what they view in a visual format, such as a picture with a caption statement.
Fortunately, visual content comes in many formats. For example, adding social proof to your site in the form of logos is a great way to visually connect with site visitors.
How can you do this? You will start by writing down all the social media sites that you have profiles on. Next, you will write down the various sites that have featured your products or services, such as CNN, Discovery Channel, Better Homes and Gardens Magazine, etc.
At the bottom of every page on your site, you'll want to display logos for these platforms and companie. Each logo should have a unique URL that directs people to your various online profiles or the page on the corporate website where you are featured.
Adding social proof to your site can increase lead generation and conversions by 400%.
2. Powering a Lead Generation Campaign With Infographics
Consumers love learning interesting facts, and infographics provide a great way to showcase engaging bits of information about your brand. More so, infographics can fuel a lead-generation campaign.
You'll want to share these infographics across all of your social media profiles. When someone clicks on the infographic, it should include an embedded link that directs them straight to your site: this increases click-through rates and directs leads to your site, many of whom are already ready to make a purchase. Once you get them to your site, you'll want to continue engaging them with more visual content.
If your website doesn't have a subscription feature, you need to create one. The goal is to get as many site visitors as possible to give you their email address. Once they submit their email address, you can automatically add them to your lead generation funnel.
Getting site visitors to engage with your subscription feature can sometimes be a bit tricky. Infographics can serve as a viable solution to this problem.
One method for using infographics to increase lead generation is by enticing site visitors to give you their email address in exchange for another free infographic; a free infographic serves as a very effective lead magnet. It's surprising how many people are willing to give out their email addresses for something free.
Once you have your leads' email addresses, you can continue to use infographics to push them through the lead generation funnel. For example, the emails that you send to your leads can contain more infographic material.
3. Knowing How to Generate Leads With Various Forms of Visual Content
Your blog is an excellent platform to generate leads. Studies have shown that websites with blogs attract 67% more leads than sites without a blog. The key here is to blog on a regular and frequent basis and to use visual content in your postings.
The best types of visual content to include in blog postings vary from one business to another. Generally, though, effective forms of visual content that you should experiment with to determine what works best for generating leads include:
• Eye-catching images
• Videos, including tutorials
• Inspirational quote cards
• Call-to-actions, images and text in different colors