From product descriptions to blog posts, landing pages, articles, email messages and other types of marketing materials, these various pieces of content communicate your brand's message and sell your products and services. In fact, your business's success hinges on the power of your content to spread the word and attract new leads.
Forbes says all businesses can benefit from hiring content creators and copywriters. The Forbes article also goes on to explain the importance of SEO for both content creation and copywriting efforts. Achieving a high search ranking is within reach with top-notch content, whether crafted through content writing or copywriting.
The key lies in ensuring that the content is pertinent to the user's search query. When it comes to SEO, content writing reigns supreme over copywriting by a long shot. With the right content creator, websites can boost search rankings and attract a surge of traffic.
4 Reasons Your Business Needs a Writer
Explore four reasons every business, no matter the size or niche, needs at least one writer on their payroll. Learn how hiring a writer is cost-efficient for small businesses with $1,000 to $10,000 monthly marketing budgets.
1. Good-Looking Content Equals a Good-Looking Brand Image
81% of people buying stuff online perform brand research before making a purchase. If your content isn't up-to-date or stuffed with grammatical and spelling errors, you're probably sending potential customers straight to your competitors; this is especially true if your website has a blog.
No matter what stage of business your company is in, it's important for it to give off an image of competence and success. Customers often get the impression that a brand lacks expertise if their website has writing with errors in language, spelling and punctuation.
You can also be seen as careless if your writing has a lot of errors. If potential customers discover that you don't care about the tiniest details about your business, they won't believe that your business can meet their needs. You can avoid this problem by having a freelance writer involved in shaping your company's public image. Hiring a writer guarantees that your work will be error-free and effectively communicate your point.
2. Communicate Clearly and Effectively With Clients
Your company probably helps people by fixing something or making their lives easier in some way. Expert writers aid in attracting these clients by writing material that addresses their pain points and leads them to your items. A writer may begin by researching the issues faced by your target audience, then crafting copy that demonstrates how your goods may help them. They are also a great way to let customers know about upcoming events and new products. They are able to respond quickly to customer issues through social media, direct mail and email newsletters, all while adhering to strict marketing budgets.
Don't be fooled into thinking that just because you can communicate product and service specifications well with your coworkers and supervisors, you can also communicate them well with the average customer. A freelance writer can help with this problem, no matter how big or small your company may be. Freelance writers translate technical terms for the layperson with each piece of writing that they create. They can examine your existing material and put it into a form that your clients will find far more intuitive. After the text has been written, have someone who is unfamiliar with your company read it to ensure clarity. If the text comes from a reputable content creation company like Whitneycann, you can take advantage of unlimited revisions and service guarantees to ensure each and every piece shares the exact message you want to share.
3. Increase Productivity By Saving Time
Creating good content takes time. The average writer who produces quality content spends about 30 to 60 minutes performing research before starting the writing process. For every 500 words a writer creates, this takes about 30 minutes. He or she then spends about 10 to 15 minutes performing edits, followed by roughly 20 minutes optimizing the content with links, images and metadata. Do you have this type of time to create professional pieces of writing that actually attract readers and increase conversions?
Hiring a writer allows you to focus on core operational tasks while letting the writer handle all writing tasks for you. With a single writer, you can run a company blog with daily postings that spread brand awareness and enhance your overall brand image. You can even use this blog to generate income for your brand through affiliate links and advertising.
Whether you’re running a law firm, medical office, grocery store, hair salon or any other type of business, finding new customers is key to your brand’s success. Internet marketing with optimized content from a professional writer helps you find these people and convert them into paying customers. The right writer will know how to help you with various forms of internet marketing, including social media marketing, website marketing, affiliate marketing, content marketing, email marketing, SEO and paid search.
4. Cost-Efficient Way to Spend a Marketing Budget
Hiring a professional writer is one of the best moves you can make as a marketing manager. Professional writers are also entrepreneurs who care about making a good impression. They often overdeliver in their attempts to secure long-term relationships with their clients. They understand the value of their work and how it can potentially secure new paying clients for your business. The more detail you give a writer in regard to projects you're working on, the more they'll understand your professional operations, which allows them to fully target the right audience when crafting their content.
The cost of hiring a professional writer greatly depends on the route you take to find one. You can opt for content mills like Writer Access, Textbroker or nDash and find professional writers all day long who charge anywhere from five to 10 cents a word. Going through platforms like these does have its advantages, but it also comes with an increased price tag compared to hiring a freelance writer without a middleman. Those platforms often charge 30% or more in fees to connect you with writers.
Hire a Writer Today for Your Firm or Agency
Whitneycann isn’t a content mill. We don’t charge any middleman fees for the services we provide, which is why we are able to provide content writing at such an affordable price. You can get up to 30 blog posts, 30 social media updates and two e-books every single month for less than $1,500. For small businesses with $1,000 to $10,000 monthly marketing budgets, this type of content package is well worth the investment. All content is optimized for search engines, ensuring your brand will enjoy increased search engine rankings and more website traffic.
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