Freelance writers help companies with content writing. From writing blog posts to white papers and more, learn why TechSolutions hired a freelance writer.
What Content Writing Problem Were You Facing?
TechSolutions recently found itself facing a major branding problem. Desperate to bolster its search engine rankings, the company developed a content strategy that consisted of creating and publishing 20 fresh blog posts each month. Their website had become stagnant, causing it to slip in search results. Without a steady stream of blog posts, TechSolutions risked losing visibility online. Moreover, outdated content left potential customers questioning the relevance and reliability of the company's offerings.
The company knew search engines like Google favored websites with dynamic, current content. They also knew that a lack of new material hindered their ability to engage with their audience. Their customers sought informative and insightful articles that demonstrated the company's expertise. However, due to a lack of content, TechSolutions struggled to connect and build trust.
Recognizing the urgency, TechSolutions sought to rectify the situation, investing in a dedicated content writer to churn out quality blog posts. With renewed vigor, they managed to reclaim lost ground, reaffirming the vital lesson of the digital age: staying relevant is imperative for sustained success.
What Were the Different Writing Options?
TechSolutions quickly realized they had a problem after creating the content strategy. Who was going to write the posts? Quality blog posts take anywhere from one to four hours to create. For 20 posts a month, this meant someone within the company would have to spend anywhere from 20 to 80 hours a month solely on writing. That's the same as having to pay someone their regular wage for two full weeks. TechSolutions’ lowest-paid employee -- the receptionist -- made $16 an hour. Two weeks' salary at her pay equaled $1,280. And TechSolutions didn’t have an extra $1,280 to spend every month on additional payroll. This left them with four basic writing options to choose from:
Outsourcing the writing to a content marketing agency or a content mill provided TechSolutions with a streamlined approach to content writing. They could access the agency/platform, provide a content briefing, and select a writer. These platforms also take care of the payment transaction. This option, however, came with a much higher price tag when compared to outsourcing to an independent writer. The majority of these sites tack on a 30% price for their writing services, sometimes even more.
Letting an independent writer tackle the 20 monthly blog posts made sense. TechSolutions could work with one writer who could really study their business. The voice in all monthly articles would accurately reflect TechSolutions' tone and persona, which was vital to achieving brand recognition and continuity.
Why Did You Choose to Outsource the Writing?
TechSolutions chose to outsource the writing to an independent freelance writer for many reasons. The convenience of the business relationship maximizes its overall value. TechSolutions works with the writer each month to choose keywords, create content briefings, SEO data, and more. Each week, we receive five new blog posts that we publish to keep our customers updated on the latest industry trends. Since we started publishing the posts (roughly six months ago), we’ve increased our website traffic by 18%. We’re excited to see the growth expand over time.
Are You Glad You Outsourced the Writing to a Freelance Writer?
Outsourcing the blog writing to a freelance writer brought a breath of fresh air to our digital presence. The freelance writer continues to bring a unique perspective and expertise, injecting new life into all of our blog posts. With a fresh set of eyes, the writer helps us look at our industry from innovative angles. She is constantly crafting engaging narratives that resonate with our target audience.
The flexibility of working with a freelance writer has proved invaluable. Deadlines are met with precision, and TechSolutions can easily adjust the scope of work based on our evolving needs. This level of agility would have been hard to achieve with an in-house team, which may have been less adaptable to fluctuating demands.
We were able to exceed our content schedule of 20 new blog posts each month by using the Enterprise Content Package. The package comes with (24) 700-word blog posts each month. All posts come with one image, one image caption, three image tags, one meta description, one SEO title, three meta tags, and one permalink. Best of all, the package only costs $475. The cost of outsourcing to a freelance writer saved us over 37% on content marketing. Check out this guide to learn how you can save 30% or more on content writing.
Moreover, we love that our freelance writer came armed with a wealth of experience across various industries, bringing a diverse skill set to the table. This versatility meant that TechSolutions could tap into a broader range of topics and appeal to a wider audience.
Overall, the decision to outsource our content writing was a pivotal one for TechSolutions. It has added life to our online presence, boosted our search engine rankings, and reestablished our authority in the industry. Ultimately, the freelance writer has become an invaluable partner in our journey towards digital success.
Are you ready to save time and money on content writing?