Outsourcing writers helps Leitchfield businesses and brands around the globe reduce marketing expenses by more than 30% and gives staff more time to focus on key operational functions. Your marketing costs shouldn’t hinder the quality of your product or customer service. Instead, they should contribute to your brand’s growth and success.
What you need is an efficiently priced marketing strategy that covers as many elements of your marketing agenda as possible. And it must be a tactic that costs less than the profits it leads to.
By hiring a writer, you can tap into a strategy that provides you with personalized, high-quality advertisements, promotional materials, website content, blog copy, and more.
Although some big enterprises and corporations have the funds to employ in-house marketing teams, not all Leitchfield businesses are so lucky to have $10,000 to spend every month on marketing. Even for those that do, many fail to realize they could save a significant amount of money by outsourcing writers.
The content in this post is for marketing managers and business owners of small and large businesses. For small businesses, this content provides a framework for developing a content marketing plan at a reasonable, scalable cost by outsourcing writers. For larger businesses, this content teaches you how to slash your marketing costs by 30% or more by hiring outsourced writers.
But how exactly is outsourcing writers a guaranteed way to save money?
Let’s take a look.
How Much Does an In-House Writer Cost?
You first need to consider the cost of an in-house writer to understand how outsourcing writers can save money on marketing expenses. The average writer earns $24.84 an hour. If you employ a writer for 40 hours a week at the average rate, that’s a total of $51,667.20 a year. That’s a lot of money!
In addition to an hourly wage, when you employ an in-house writer, you also have to pay for:
• Hiring and orientation
• Income taxes
• Disability and medical coverage
• Paid time off
• Additional compensation (overtime, bonuses, etc.)
• Constant training
And one of the biggest setbacks that comes along with hiring an in-house writer is that you still have to pay for non-productive work hours.
More than 30% of the total price tag for recruiting and keeping an in-house writer centers around having to pay for benefits. While there is a cost associated with outsourcing your marketing, it in no way comes close to what it costs to put a writer on your payroll.
Instead of paying an in-house writer over $50,000 a year, let’s take a look at how much it costs to outsource writers.
How Much Does Outsourcing Writers Cost?
The cost of outsourcing writers depends on how much content writing you outsource. On average, Leitchfield businesses should aim to create and distribute at least three new pieces of marketing material each month to keep up with the competition. Brands wanting to achieve optimal brand awareness should aim to publish new marketing material on a daily basis.
Check out the rates below to see how much content you can get from skilled copywriters by outsourcing writers.
For only $1,450, you can get 62 new content pieces, including 30 blog posts, 30 social media updates, and two ebooks. This gives you enough content to constantly update your marketing materials and keep your brand in front of your target audience, which is key to increasing brand recognition.
If you were to invest in this much content on a monthly basis, you’d still only spend $17,400 a year. When compared to the cost of a full-time in-house writer, you save $34,267.20 (and probably end up with way more marketing material). That’s massive savings that you can invest in other operational activities, like product improvement and enhanced safety compliance.
What Kinds of Marketing Can Outsourced Writers Help With?
Having a writer repurpose your material is another guaranteed way to save money on marketing expenses. When a writer repurposes the material, there’s no need to create all-new material, significantly reducing the amount of time it takes the writer to produce the recycled content. As a result, you receive a lower fee for the writer’s services.
You or the writer you outsource your writing to can recycle the content again and again for different marketing objectives. A skilled copywriter knows how to repurpose content in ways you probably never thought of.
From a single blog post, an experienced writer can create social media posts, separate articles, creative stories, e-books, guest posts, newsletter material, and more.
Some of the most common types of marketing materials created by professional copywriters include:
• Blog posts
• Landing pages
• White papers
• Case studies
• Creative stories
• Customer reviews
• Guest posts
• How-to guides
• Email sequences
• Product descriptions
How Else Does Outsourcing Writers Help Businesses?
The benefits of outsourcing writers go well beyond cost savings. Here’s a look at three of them.
Tap Into On-Demand Support
When you outsource your content creation, you have access to a team of professionals that are well-versed in all aspects of content marketing, including research, writing, editing, and search engine optimization. You hire a group of professionals to advise and carry out your marketing strategies instead of having to learn everything on your own.
Another compelling argument for outsourcing content marketing is the assurance of high-caliber writing across all of your marketing channels. A professional writer is a step above someone who just writes well. That distinction is important for your website.
Blog visitors are quickly lost due to poor grammar, spelling, and writing. You need to make sure that your content marketing is a perfect reflection of your company. You can achieve this by outsourcing writers.
If you choose a great outsourcing partner, you'll receive immense and personalized support to help you achieve your goals. When you don't outsource, all of your writing falls into the hands of your in-house team, which can become burdensome, significantly hindering the quality of your marketing materials.
Working with freelance writers who provide material on demand is an important part of growing a company. You can start with a small marketing package and tap into larger packages as your revenue builds, making it simple to access customized marketing materials via personalized support that aligns with your marketing objectives.
Keep Your Budget and Objectives Seamlessly Aligned
Delegating your marketing to outsourced writers can help you save money, but only if you have a well-defined budget and set of goals.
Follow these tips when calculating a marketing budget and setting marketing objectives:
Establish what it is you want to achieve with your marketing efforts. Do you want more clients? Do you want to increase the price of your products and services? Do you want to upsell existing customers? Do you want to build an email list? Do you want to do a product launch? Clarity is absolutely essential for tracking and achieving your marketing goals.
Aim to dedicate no more than 5% of your revenue to marketing. Find marketing partners that offer their services within or below your budget. Remember, it's perfectly fine not to spend the whole 5% on marketing. After all, the goal of this whole post is to teach you how to save money on marketing.
When searching for a marketing partner, assess the other brands the company has worked with. Always pick a collaborator with a proven history of success. Ideally, you want an experienced writer who has sold several hundred pieces of marketing content. Here at Whitneycann, we've sold more than 30,000 content pieces and more than 3,500,000 words.
Gives You Access to a Blog
A lot of businesses have a website and a presence on various social media sites. What many fail to have is a blog.
For Forbes, blog management and content marketing company CEO James Parsons writes that selling the idea of investing in a high-quality blog to many business owners and marketers may be "a hard sell, especially for Leitchfield businesses with small marketing budgets and thin margins."
But it cannot be understated just how important a blog is for long-term brand awareness and success.
The benefits of blogging, according to Parson's pitch:
• Blogging increases site visits by increasing the blog's visibility in search engines.
• Through blogging, you can demonstrate your expertise in your field and with certain products, which in turn increases your credibility.
• Blogging provides a means of accessing material on social media platforms in the form of easily discoverable and shareable links.
• Blogging is one of the best ways to scale your business to a page 1 ranking on Google.
• You can repurpose blog content for other marketing purposes to drive revenue.
• Blogs attract readers in ways that conventional marketing can't match.
• Brands can establish thought leadership in their fields of operation.
• A lot of CEOs have blogs, but they aren't always the ones writing for them.
• Blogging can open doors to professional interactions with industry experts, other businesses, and influencers.
• Blogging is like an ever-growing savings account. Parson says, "The more content you have, the more authority and clout you build…"
• Blogs are not only a form of promotion. They enable you to have a conversation with your consumers on a more intimate and subtle level.
Directly responding to queries and problems raised by readers is one of the main benefits of maintaining a blog. Your blog helps your readers understand how your product or service can help them overcome a pain point. Some of your readers may even post comments or questions, allowing you to interact with them directly and thus increasing the trustworthiness and credibility of your brand.
Are You Ready to Start Outsourcing Writers?
Before we wrap up this post, let’s take a quick look at how much money your Leitchfield business can save by outsourcing writers. All you have to do is find your monthly budget and look at the yearly savings.
With a clear understanding of just how much money you can save by outsourcing writers, it’s time to take the next step. Starting the outsourcing process is simple. Just follow the steps below:
1. Visit our Premium Shop, where you’ll find more than a dozen content packages to choose from.
2. Pick a content package.
3. One of our highly-vetted writers will start the writing process immediately.