Discover the power of blog writing for your law firm's website. Build trust with your followers and increase your chances of converting them into paying clients with professional content by hiring a legal writer. With the right writer, you'll unlock the potential of your business with SEO! Don't miss out on your opportunity to boost your sales and grow your brand by hiring a legal writer.
Unlike outbound leads such as print ads or direct mail, which only have a 1.7% close rate, inbound leads from SEO content have a much higher success rate. In fact, industry research shows that SEO leads boast an impressive 14.6% close rate. Enlist the services of a freelance legal writer to elevate your legal content and discover how blogging can help you secure new legal clients.
The Top 5 Reasons You Need a Legal Writer for Your Blog
Explore five of the most valuable reasons your law firm needs to hire at least one legal content writer. If you have a blog, outsource all of your content creation to a legal content writer to save time and receive optimized content that attracts new leads.
1. Secure Inbound Leads and New Legal Clients
Legal industry reports showcase the true value of legal content writing. Reports highlight that 57% of people choose a lawyer by doing an online search. Unless your law firm has an online presence, you're missing out on the chance to secure online searchers as new legal clients. It doesn't matter the size of the firm you have or the niche your office specializes in; hiring a legal content writer can increase productivity and profit levels for your agency.
2. Maximize Your Online Presence
Maximizing your law firm's online presence requires more than just relying on your attorneys to craft content. Partnering with a skilled legal content writer can help you develop thought-provoking pieces and engaging blog posts that will set your firm apart. By entrusting their legal content to industry-savvy writers, law firms can cut costs and ensure top-notch writing that generic marketing services may lack the expertise to deliver.
Although cost-cutting may seem like a wise decision in the present, it could potentially hinder your ability to generate revenue in the long run. The attorneys at your esteemed law firm are most likely charging by the hour. Maximize your law firm's billable hours by leaving the content creation to a legal content writer. Whitneycann's professional legal content writers will save you valuable time that can be spent on client matters, allowing you to bill at a higher rate. Don't sacrifice quality for cost savings; trust us to deliver top-notch content for your law firm website.
3. Speak to the Average Legal Consumer
Despite the advantages of revenue and cost analysis, your lawyers' writing styles may not be conducive to producing engaging material optimized for online readers and search engines. There is a notable distinction between attorney writing and legal content writing. Writing for a formal audience of courts, opposing counsel, governments, regulatory organizations, and other knowledgeable parties necessitates the use of technical vocabulary and restatements of law.
Your legal content writing, on the other hand, ought to provide factual information regarding legal matters in a style that's understandable by your intended readership. A legal content writer can help you connect with prospective customers by taking complex legal concepts and simplifying them into more approachable language.
4. Showcase Your Legal Competence as an Attorney
Writing for the legal industry (a requirement for law firms) is all about establishing your expertise and earning the respect of your peers so that you can tap into their extensive networks to grow your business. It takes time to establish your reputation in both personal and professional circles. You only have so much time to put into conventional forms of advertising like meet-and-greets, volunteering, going to conferences, giving speeches, etc.
The success of a lawyer's practice typically hinges on his or her ability to cultivate and maintain strong personal and professional connections. When discussing legal services, this mostly involves producing high-quality, efficient deliverables for clients. In order to display your legal expertise, however, you will need to put some time and effort into developing relationships with others in your network.
As a result, when someone in your local area needs legal assistance, they will be prepared to hire you or promote your services without delay. This occurs because your legal material has previously proven your competence and understanding. The more valuable material you produce, the more your network will recognize you as an authority in your field.
5. Access Internet Marketing Trends
You run the danger of having marketing copy that is extremely technical and difficult to understand when you have your associates or other lawyers produce the information for you. Furthermore, if the material does not target useful longtail keywords or satisfy other search engine trends, this approach may not result in ideal SEO performance.
If you hire a marketer who knows a lot about search engine optimization but not much about the law, you'll have a product that does well in search engines but doesn't do much for your credibility with actual humans. You can avoid this conundrum with the help of a legal content writer. You can count on their expertise to lend your writing credibility and authority because they understand how the text should read so that people can locate it in search engine results and click on your website.
Hire a Legal Content Writer for Your Law Firm
At Whitneycann, we ensure all of our legal content writers have verified experience in legal content writing. They have the education and experience to set you apart from the competition in both content quality and search engine optimization. Beyond their academic achievements, what drives them to stay in their respective sectors and make such significant contributions to the business is a genuine passion for what they do.
It's not uncommon for lawyers to have to take on a variety of roles in the course of building and maintaining their practices. You may find yourself having to fulfill several different responsibilities for your company, including that of a legal draft developer. To ensure your writing exceeds the expectations of your supervisor and adheres to all legal standards, hire Whitneycann legal content writers today. Many of our writers have years of legal content writing experience and have helped hundreds of law firms with their blog content.
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