Is it really that hard to write good content? I mean, come on. Most copywriters make anywhere from $29,000 to $72,000 a year. Even on the low-end, this means a copywriter is making at least $500 a week. That's pretty dang good!
So, back to the question at hand: is it really that hard to write good content? Yes, it is. That's one of the main reasons copywriters like myself make such good money. The content that we produce is hard to come by.
You might think that it's simple to write good content, but in all actuality, most people can't write very well. It's not so much that they can't write, but it has more to do with perseverance. Penning good content takes time.
On average, depending on the exact type of content that I'm creating, I can produce a 500-word article in about 20 to 45 minutes. For many other people, though, 500 words takes them several hours to produce.
Now that we know why copywriters tend to make such good money, let's take a look at the importance of their jobs.
Creating Content is Important
Content is perhaps the most important part of the written text that appears on the web. Keywords are important as they help a reader find a site, but the actual content on a web page is what holds the attention of readers. Fancy titles are nice as well, but they have a very limited job.
What's in a Title?
In a list of SERPs for the same keyword, a good title might get the reader to click on a certain piece of content. But, if the content that they find on the other side of the click isn't well written, or it's chaotic in how it's arranged, then the reader will likely be lost.
The entire purpose of content is to keep the reader on the site long enough for them to become engaged in what it is that's being offered, sold, promoted, etc...
And the only way to accomplish this goal is by providing good content.
Why Content Matters
The human eye can assess a photograph in a single blink, but it takes time to read content. That is why content must be well written and contain value for the reader.
Content must entertain the reader and be very informative, but creating this type of text is often very difficult. Even for the most experienced copywriters, we often find ourselves slaving away over a piece of content for hours on end because we can't seem to find the right words to say to fully engage and entertain the reader. At least this is what a good copywriter will do.
And when this happens, we have to dig deeper and further study the audience of the content we are creating. What are they looking for? Why are they searching for certain keywords?
No matter the way you look at it, good content is important, and whether you realize it or not, creating good content is more difficult than you think. If it was easy, you wouldn't need to outsource content creation to a copywriter. But you do.
And that's why it's imperative that you outsource it to a copywriter who has much experience in creating top-notch content on a consistent basis. With a quick look at my writing samples, you'll quickly see that I have the experience and knowledge it takes to create the content you're in need of.
Contact me today to learn more about content creation!
With a deep passion for writing, Whitney has met the needs of more than 12,000 clients.