You can use unlimited content writing to create SEO- and SGE-friendly content.
Google spends hundreds of millions of dollars every year to develop new ways to make search results more relevant to the user. Take, for example, Google's Search Generative Experience (SGE), which is a generative artificial intelligence search engine that uses machine learning to provide search results that are even more relevant than what it already delivers. The AI does not simply refer users to other resources but rather answers their questions instantly in the search results.
SGE leverages Google's extensive language model to deliver instantaneous results for users' queries. There is no mistaking Google's response, which is explicitly labeled "Generative AI is experimental" and includes links to the sources it utilized to get to that conclusion. Check out the image below to see what we mean.
Understanding how your website performs in these search results is paramount to the success of your SEO efforts. As more people start using Google’s SGE, businesses must aim to use unlimited content writing to publish content that SGE references in its search results.
How to Access Google’s Search Generative Experience
If you want to try Google’s SGE to see how your website performs in relevant searches, just follow the steps below:
• Check out Google's experimental space in Google Labs.
• Scroll down the page to the Google Search section that houses that AI feature.
• Click the gear-shaped SETTINGS menu.
• Select Google AI Search and click the Enable button.
• Then click SAVE.
Google’s SGE is another feature of Google that further demonstrates the need for search engine optimization (SEO) content. If your company doesn't produce SEO-friendly material, Google won’t recommend your brand in SGE search results.
SGE Search Result for Content Marketing Leitchfield
Let’s take a look at how Whitneycann performs in SGE for relevant search queries. Let’s start with our main keyword, content marketing, and add a relevant geo-tag, Leitchfield, which is the location of our headquarters and one of the many cities where we provide our services.
As you can see in the image above, Google highly favors our strategic use of SEO content, particularly our use of the keywords “content marketing” and “leitchfield.” When delivering SGE results for “content marketing leitchfield,” Whitneycann is the main focus of the search result.
To create the result, SGE used machine learning to scour the web for agencies in and near Leitchfield that offer content marketing services. It then created a completely new piece of content that summarizes the Whitneycann content marketing agency, including what we do and highlighting the fact that we offer monthly content marketing packages that provide enough content to publish on a daily basis.
We couldn’t be happier with the results! It looks like all these years of publishing SEO-friendly material are really paying off.
SGE Search Result for SEO Leitchfield
Let’s do some more relevant searches and see how Whitneycann performs. In the image below, you can see the result for the search “SEO leitchfield.”
Once again, the SGE result highly favors the Whitneycann content marketing agency by providing a link to our website. And not only does it recommend Whitneycann but, like in the first search result, it also provides a link to one of the posts we’ve made on LinkedIn and a map overview of the location of our agency. This is why we highly recommend posting all of the pages on your website and blog on LinkedIn.
SGE Search Result for Copywriting Packages Leitchfield
Next, let’s look at the SGE result for the search query “copywriting packages leitchfield.”
The search result first gives an explanation of copywriting packages, including how they can improve a website’s search engine ranking. It then goes on to explain how you can explore copywriting packages on Upwork (this is why you need a profile on Upwork).
After that, it provides a list of providers that offer affordable copywriting packages. We, of course, want the SGE result to list the Whitneycann agency as one of the service providers, and it does. In fact, we are the first and third agency listed in the search result.
SGE Search Result for Travel Copywriting Leitchfield
Travel copywriting is one of the many copywriting services that we offer, and our aim is to appear in the top search results for relevant searches. Here’s what the beginning of our travel copywriting page looks like.
The image below shows the SGE results for the search query “travel copywriting leitchfield.”
The SGE search result starts by explaining what travel copywriting is. And as you can see, it used content directly from our website to create the search result. It also includes a list of travel copywriting service providers, recommending us first.
What Does SGE Mean for Your Brand?
Findings from SGE searches demonstrate the value of SEO-centric articles. That's why it's crucial to work with an SEO writer to craft your website's copy. If your content doesn't have a solid foundation in search engine optimization, visitors won't find it via Google's search results, no matter how often you produce high-quality articles.
Hiring an SEO or SGE writer is the best approach to produce content that ranks well in SGE search engine results. Here at Whitneycann, we provide a wide range of SEO and SGE writing options. Head over to the Premium Shop and choose a copywriting package to get started.