Hire Skilled Writers Specializing in the Wellness Sector
Wellness copywriters create optimized content for health and wellness brands. Your wellness brand needs this type of copywriting to attract the right leads and drive sales.
You don’t have to run a company with a bunch of employees to create a successful health and wellness brand. If you’re a health and wellness professional of any type—a physician, counselor, therapist, clinician, trainer or consultant—you can create a website to grow your career.
Wellness Copywriter FAQs
Types of Professionals That Need Wellness Content
Mental health counselors
Why Do Health and Wellness Professionals Need a Website?
When people search how to improve their health and well-being, they often use the internet to find health and wellness products and services. Some of them even search for local service and product providers.
Health and wellness professionals can use websites to demonstrate their expertise in medicine and natural remedies and to connect with all of these people searching for health and wellness products and services, especially those searching in your local area. With a professional online presence, you can do the following:
• Inform patients of new products and services.
• Educate patients on subjects related to their illnesses and medical conditions.
• Highlight yourself as an expert.
• Share patient testimonials to showcase a strong reputation.
• Show patients you care about their well-being by providing multiple points of contact.
• Deliver vital information with ease to all of your patients.
• Post changes to business hours and holiday closures.
• Tell your brand's story.
• Sell products and services.
You can still benefit from a health and wellness website even if you work as a health and wellness professional for someone else right now. How? Let’s take a look.
You can post your resume to broaden your career choices. Any time you come into contact with a prospective employer, simply hand them a business card with your website address on it, and tell them to check out your online resume. Because it's easy to check credentials, employers frequently favor hiring health professionals who have their own websites.
You can offer services outside of your employment. As long as you have the right credentials and are not breaking any contract stipulations with your current employer, you can use your website to promote your own services and products. This is an effective way for health and wellness professionals to break out on their own and establish their own wellness startups.
You can build a client base. Having your own website also means that you can start building an email list. You can then use this email list to advertise services and products to people who are already interested in them.
How can Health and Wellness Professionals Create a Website?
Don’t get fooled into spending thousands of dollars on building a website. If you have the know-how, you can create a website completely free of charge.
Choosing a Website Address
However, if you want a web address that doesn’t come with your web host’s name in it, you’ll need to pay a fee, usually around $20 each year. By paying a yearly fee, you can shorten the web address to make it more professional.
For example, let’s say you want your website address to be carlyshealthandwellness.com. If you don’t pay a hosting fee, you’ll likely end up with an address that reads something like carlyshealthandwellness.weebly.com or carlyshealthandwellness.wordpress.com. This type of address doesn’t hurt you from an SEO point of view, but some people think it doesn’t look as professional as the shorter version.
Creating or Buying Content
Once you’ve chosen a website address, you can move on to designing the site. To do this, you’ll need content for at least five different pages: an About Us, Services, Contact Us, Blog and a Home page.
Ideally, you’ll invest in professional wellness copywriting to ensure your website effectively conveys you as an industry leader in the health and wellness industry. If you don’t want or have time to create content for your website, you can spend thousands on wellness copywriting or a few dollars. It’s totally up to you.
How much you should spend on wellness content depends on the goal of the site.
When the goal of your website is to attract new customers and get them to buy the products and services that you sell, you should invest in SEO wellness content from professional wellness copywriters.
You have three options when buying wellness copywriting.
1. Expensive marketing firm: You can buy from an expensive marketing firm that charges hundreds or thousands of dollars for each page.
2. Affordable marketing agency or wellness copywriters: You can buy from a small marketing agency that employs one to ten professional writers and spend much less on content while accessing writers who laser-focus on each project.
3. Non-SEO writer: You can buy from an inexperienced writer who doesn’t have SEO experience and spend only a few dollars on content for each page of the site.
When the goal of the website isn’t to generate leads but rather to simply share your resume with prospective employers or update existing patients on new business information, you don’t have to worry about SEO.
However, SEO standards aren’t just good for ranking high on search engines and generating leads. Following SEO in the wellness content you provide on your website translates into a much better user experience for the patients who visit your site. SEO is all about organization and ease of use for the customer.
SEO wellness copywriting for your website, regardless of the intended purpose of the site, will help it look professional and strengthen your reputation as a health professional.
The great thing about professional wellness copywriting is that you can use it for years to come. Wellness copywriters with SEO experience, like the Whitneycann team, produce evergreen, research-backed content that you can use to impress customers over and over again.
The content you post on your About Us, Services, Home and Contact Us pages can stay the same. There’s no need to create or invest in more content for these pages when you have them created by skilled writers with wellness copywriting experience. All it takes to update these pages are quick revisions as necessary whenever you make changes within your brand.
Adding to those four pages also depends on how fast your business grows or downsizes in terms of the products that it provides. With professional copywriting, it becomes possible to increase the number of products you sell by educating patients on additional services in your field of work.
The only page you’ll need consistent content for is the blog page. You can create blog content yourself or have a writer create it for you. If the goal of your health and wellness website is to generate leads and sell products or services, you’ll need weekly content to boost your rankings on search engines.
Even if you don’t have any products to sell, you can use your website to build a brand around the medical services you offer. On your About Us page, make sure to list any credentials and licensure you have to operate in the health and wellness industry.
Choosing a Wellness Copywriter
There’s a good chance that, as a health and wellness professional, you don’t have time to create content for your website. This is where a wellness copywriter comes into the picture. And believe it or not, you can actually save money with this type of writer, so think of it as a wise investment.
You can save money with this type of writer because you’ll have more time to sell your services. Let’s imagine you’re a massage therapist and you charge $60 an hour. If you spend three hours a week creating and publishing a new blog post, that’s $180 worth of your time.
With Whitneycann wellness copywriting, you can spend less than $100 a month and receive a new 650-word blog post each week. Want to invest even more in content marketing for even bigger results? We offer monthly blog content packages starting at only $1,450.
To choose the best wellness copywriter for your brand, always review writing samples and check out the person's website. You can also email the copywriter back and forth a few times to get a good feel for how professionally he or she takes her career.
What Does Your Wellness Brand Want to Share?
Medicinal practices have your whole faith. It's time for people to give your holistic approach and natural health cures a chance. With a wellness copywriter, you can share vital information with your audience. You can let them know that:
They can take control of their own health.
They don't have to center their lives around doctor visits and prescription drugs.
They have the power to enhance their mental, physical, and spiritual well-being.
They can benefit from natural, complementary, and alternative treatments without rejecting traditional medicine entirely.
When safe, non-invasive alternatives exist, they shouldn't have to resort to dangerous pharmaceuticals.
Are You a Health and Wellness Coach?
Wellness coaching is growing in popularity. These professionals encourage their clients to take charge of their own health and well-being by helping them identify priorities and create actionable strategies to get there.
Depending on a person's needs and the wellness coach's background and training, they may be able to assist with:
• Advice on dieting and nutrition
• Physical activity plans
• Self-care and personal growth in the realm of mental health
• Anxiety and stress management
• How to heal with energy
• Accommodating new medical conditions with lifestyle changes
• Spiritual well-being
• Behavior modifications to boost health and happiness
Wellness coaches often work with their clients one-on-one to help them develop the skills they need to improve their health. Their customers benefit from the responsibility they provide while they work to alter their behavior.
If you're a qualified health and wellness coach, you need a website that clearly lays out your methodology and sets you apart from other coaches.