Tricks That Will Lessen Your Stress as a Marketing Manager

Marketing managers are vital to the companies that they work for.  In fact, if they don't perform their jobs in an effective manner, their employers' doors will often close, booting them out and causing them to find a job elsewhere.  

There's no denying that a marketing manager's job is stressful.  In fact, according to a report released by Salary Explorer, most marketing managers, despite their gender or the industries that they work in, testify that on a scale of 1 (being the worst) to 5 (being the best), their levels of stress can be reflected by the number 2.  That's not good folks!  

Marketing managers are large in number.  In fact, the BLS stated in 2009 that more than 169,000 jobs in the United States were held by marketing managers.  This means we have a lot of marketing managers walking around who are extremely stressed.  

So, the question at hand is "what can a marketing manager do to lessen the stress?"  The answer is simple, yet then again, it's complex.  Marketing managers need to find easier ways to complete their job duties.  

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Job Duties of a Marketing Manager

​If you happen to be a marketing manager, you need to find a way to simplify the job duties that you're in charge of.  Think about it.  Sit back for one second and think about all of the tasks that your employer expects you to complete, which probably looks like the long list found below:

• Create press releases
• Create blog postings
• Analyze market trends
• Prepare marketing strategies
• Create white papers
• Plan marketing objectives
• Prepare a marketing budget
• Find content creators/copywriters
• Analyze customer insight
• Respond to online customer comments
• Generate content for all social media profiles
• Communicate with content creators/copywriters
• Create and lead a marketing team

The list could go on and on, but the point is, it's no wonder that you stay stressed.  You have a lot of weight on your shoulders.  A great way to relieve some of this weight is by having a marketing assistant in your corner.  

A marketing assistant doesn't even have to be someone employed through your employer.  Instead, it can be someone who is always available to answer marketing-related questions, and even if a direct answer can't be given, this person will research the question until an answer can be provided.  

This assistant could also reduce your long list of duties by being your go to person for the tasks listed below:

• Create press releases
• Create blog postings
• Create white papers
• Plan marketing objectives
• Find content creators/copywriters
• Generate content for all social media profiles
• Communicate with content creators/copywriters

This Trick Works
Who is this go to person?  It's a content creator, aka copywriter.  And best of all, many copywriters are freelancers, meaning they aren't stuck working for just one company.  They can take on their own clients, while at the same time working to meet any and all of your marketing management needs. 

The Main Point
Always remember that you're not alone.  There are thousands of other marketing managers who stay just as stressed as you, but on the bright side, there are many professionals out here willing to help you with your marketing management needs.  

Content creators like me understand that marketing a business isn't easy.  We spend day in, day out doing our best to market ourselves as freelance copywriters.  Effective promotion takes great content, and more importantly, it takes a great marketing manager.  

Also, please keep in mind, if you have the perfect job as a marketing manager and you don't find your job stressful, you can still greatly benefit from a content creator in your corner.  

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Marketing Manager Tip: Being Up and Close and Personal

Need more help in your job as a marketing manager? Try being up close and personal in the content you publish on your blog. 

When I make postings to my blog, I like to track how they're doing, meaning I like to see which ones bring in the most views. By doing this, I can see which postings are driving the most traffic to my website. And we all know that website traffic is vital to a company's ability to land new clients, convert leads into actual customers, and much more.

Regardless of your company's size, a website and blog will help boost your online presence.

Your website itself is meant to show prospective customers what it is that you're selling. It should include both an 'About' and 'Contact' page at the very least. You may want to include a 'Fee Schedule' page as well, because this will alert prospective clients to the prices that you charge for your services or products.

On your blog, this is your chance to shine. It's your opportunity to connect with both existing and prospective customers on a personal level. It's your choice as to what you blog about, but remember, it's all about being personable.

If you make a posting that connects (most likely through your blog posting's title) on a personal level with your readers, you are likely to catch their attention, and regardless of whether or not you actually make a sale, an increase in blog post views will boost your ranking on search engine results pages, which will increase traffic to your site.

Did you know that if your website or blog lands a #1 ranking on Google, you'll likely enjoy a 32.5% traffic share? In fact, according to Jessica Lee with Search Engine Watch, "the top listing in Google's organic search results receives 33 percent of the traffic."

That statistic is quite powerful!

The question that you should be asking yourself is, "What should you be blogging about to connect with your customers on a personal level?"

My website and blog are proof that it's my personal blog postings that are drawing the most traffic. In fact, my latest post, It's a Shame When Writers Throw Hissy Fits attracted nearly 200 views within the first 45 minutes of posting it.

For a small-town copywriter who's only had a website for about a month, this is a lot of views. And best of all, I attracted two new leads who are wanting me to create content for them.

You must remember that when creating blog postings that truly relate to real-life situations, you will likely strike a nerve with some people.

Being personable means stating your opinion on certain topics, and as we all know, opinions are opinions; they don't represent what everyone else thinks or believes. They simply represent what you and your company believe in, and there's nothing wrong with stating your opinion.

Being that my blog posting mentioned earlier, as well as my blog posting Dealing with annoying co-workers...," have attracted so much traffic, this must mean that people can relate to this topic.

My overall point of this posting is to make you aware that personable postings will attract Internet surfers to your site, and this will likely lead to an increase in your profit levels.

Start thinking outside the box. Start thinking about things that truly relate to your targeted audience. Once you start thinking about these things, start blogging about them.

If you don't have a blog, you really need to start one. And if you don't know how to create content yourself, that's perfectly OK. There are thousands of writers just like me who are willing to help you with your content needs.

If you think a content creator could help lessen the stress that you endure as a marketing manager, feel free to contact me.  I'm here to meet all of your content marketing management needs.  ​