When faced with legal issues or uncertainties, seeking out the guidance of experts is crucial. Consumers view Google as a go-to expert during legal situations, oftentimes referring to the search engine for attorney recommendations. This is why all attorneys can benefit from discovering the true power of content marketing and why they should start their content marketing campaigns today.
Now is the time to elevate your law firm's online presence with a robust content marketing strategy that boosts your search engine rankings. Starting a law firm content marketing campaign today gives you strategic positioning and the advantage of tapping into relevant search traffic and reaching out to individuals who truly require your services.
Maximize your marketing investment by evaluating your budget before investing tens of thousands of dollars in online marketing services. Discover 17 ingenious law firm marketing ideas that will help you maximize your reach while minimizing your marketing expenses. Our comprehensive guide is packed with valuable insights to help you save money on your marketing efforts.
Why Should Law Firms Carefully Evaluate Digital Marketing Budgets?
When hiring a law firm marketing agency, attorneys sometimes spend thousands of dollars each month. This is not only unnecessary but also an overwhelming expense for many new law firms. Many law firms forego any type of online marketing because of the expected expense. Fortunately, your law firm can avoid this with affordable content marketing services.
Take Whitneycann, for example. Whitneycann is a content development service that creates optimized content at a fraction of the cost of some law firm marketing agencies like Nectafy. With Necatfy, you’ll pay $2,100 for a 1,200 to 1,600-word blog post. Whitneycann provides the same type of optimized content for only $55.95.
Don’t be fooled into thinking you have to pay thousands of dollars for blog content each month. Whitneycann offers the Ultimate Monthly Content Marketing Package for only $1,450 a month, and you’ll receive 30 blog posts, 30 social media updates and two 2,500-word e-books each and every month. Imagine the savings you can achieve with this type of content marketing package for your law firm. Email Whitneycann now at firstname.lastname@example.org to learn more about accessing the Ultimate Monthly Content Marketing Package now. Whitneycann only grants access to this package to five brands each month.
17 Law Firm Marketing Ideas
Now that you know how to save a lot of money on digital marketing for law firms, use these 17 ingenious law firm marketing ideas to start generating leads.
1. Maintain a Schedule of High-Quality Postings
There are several benefits to updating your website with new material. However, only high-quality content will have positive results in terms of visibility and click-through rates. This is just another argument in favor of getting an SEO professional to review your work before it goes live. The most effective legal marketers update their websites or blogs on a monthly basis.
2. Use Facebook and Instagram for Remarketing Purposes
Retargeting should be included in the marketing mix of every legal practice that uses paid advertising. That's because consumers seldom choose the first attorney they look at; you have to keep your practice fresh in their minds over time. Some businesses overlook Facebook and Instagram when planning their remarketing strategies, missing out on potential customers.
3. Optimize for Mobile Use
A legal firm's website must be mobile-friendly. If the changes you make to your site don't benefit mobile users, they won't do you any good. Since Google is now using a mobile-first index, law firms that haven't yet optimized their websites for mobile users are already at a disadvantage.
4. Expect Future Requirements
Knowing your market is crucial to anticipating customers' needs. Knowing your audience's goals and requirements ahead of time can help you develop more effective marketing. Think forward to future requirements they may not even be aware of yet, beyond what they have explicitly said they desire.
5. Make Sure You Have Content Ready For The Entire Buying Process
Realizing that your audience's wants will evolve as they go through the various stages of the sales funnel is an important element of gaining that insight. To give you an example, the material that resonates with someone who knows nothing about your company and someone who has attended your webinar and follows you on social media will be quite different.
6. Engage in Active Social Listening
In the same vein as keeping up with current events, it's important to monitor online conversations pertaining to your company. Monitor the activity on your social media accounts often. Spend some time answering inquiries and responding to comments. Never remove or disregard critical comments; instead, respond quickly and make sure your followers know you heard them. This may be facilitated by using Brandwatch.
7. Update Your Website to Increase Conversion Rates
Your legal firm's online presence says a lot about you and your professionalism. To optimize sales and increase lead generation, your website must outperform the competition. Your website is likely out of date if it hasn't been updated in the past two years. Consider conversion rate optimization (CRO) while you budget for website upgrades. Making some little adjustments may have a significant impact on the number of high-quality leads generated by your website.
8. Hire a Qualified SEO Writer
Too often, law firms engage marketing agencies or SEO consultants that are unable to get first-page Google results in highly competitive niches. If that's the case, you're spending time and money (and maybe hurting your law firm's reputation with Google) without getting anywhere. How do you tell which of the hundreds of marketing firms that promise you the moon is the actual deal? Most individuals would have a hard time figuring it out. Results in highly competitive marketplaces are the greatest indicator of a company's quality.
9. Share High-Quality Branded Videos
The dominance of video in the online world persists. It is recommended that you make films on a wide range of subjects. A majority of them don't have to be top-notch, but a select few must. Assistance from professionals may be necessary to create high-quality films that effectively "sell" your business. Search online for law firms that have success with video marketing and duplicate their process.
10. Share Sponsored Posts on LinkedIn
LinkedIn's version of native advertising is called "sponsored content." The advertising platform provides excellent options for reaching specific people or businesses. Individuals may be divided into subgroups based on a variety of criteria, including but not limited to their line of work, location, or employer. If you want to understand how to get the most out of your LinkedIn advertising campaigns, check out the book below. It's worth the purchase.
11. Put Your Law Firm in Directories That Google Loves
The "right" sites to be mentioned are those that perform well in Google's search engine results. Investigate top-ranking directories for the terms you wish to rank for, such as Findlaw, SuperLawyers, Best Lawyers, etc. There will be a cost to rank high for certain keywords on these sites, so remember to factor in the return on investment to ensure a profit.
12. Get a lot of Google Reviews
A lack of Google reviews, or a large number of average ratings, might hurt your business. You can be sure that people are looking for feedback from previous customers regarding their experience with you. They are interested in testimonials from other people who have experienced what you have claimed. Increasing the number and quality of your reviews should be a top concern.
13. Make Clients Feel Special
In many cases, a limited supply increases demand. Use limited access to impress your clientele. Clients will feel cherished and that they belong to the "in crowd" thanks to initiatives like "key client" gatherings and top client programs. This has the ability to increase customer loyalty and attract new business.
14. Create a Promotional Article
An advertorial is a work that seems to be an informative article but is really advertising a product. Law firms can employ this tactic to raise consumer awareness of their brand and offer helpful information. Putting up ads in credible media will greatly increase your exposure.
15. Use Chatbots to Have a Live, Interactive Conversation with Website Visitors
This was once a nice-to-have but is now a need. Investigate intelligent chatbots that can direct the conversation between your law firm's website visitors and the chatbot if your digital marketing budget permits.
16. Make a Dedicated Site for Targeting a Narrow Audience
Focusing on a niche area of expertise might help you stand out from the crowd. If you have a certain clientele in mind on a regular basis, you can benefit from developing a niche microsite with dedicated content and advertising strategies. Conversion rates for niche sites tend to be substantially higher.
17. Send Interesting Stories to the Media.
Publicize your business by actively seeking out quotes in print, electronic, and peer-reviewed journals. Building ties with journalists is a certain strategy for getting your message out there. Instead of becoming simply another generic email in a reporter's inbox, get up the phone, meet in person, and establish yourself as a reliable partner.
Want to start a law firm content marketing campaign today that actually fits into your budget? Contact Whitneycann now to learn more about content marketing and how it can generate leads and help you secure new clients for your law firm.
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Whitney writes for Whitneycann, a professional content development brand that has helped thousands of clients increase brand awareness with high-quality, optimized content.