 This is my experience with ordering content through BKA. I went to the BKA website. It's nicely designed. I found it easy to navigate. It clearly outlines what they charge for SEO articles, press releases, landing pages, etc. I then chose to test out the services by ordering an article (100–150 words) for $4.50. I clicked on the appropriate link and entered my name and billing information. After this, it was all downhill. I then received an email stating that my order couldn't be processed until I downloaded/filled out a form and emailed it back. The form that they emailed me was an Excel spreadsheet. I understand they needed a bit more information to send me content that covered the topic I wanted, but why in an Excel spreadsheet? Shouldn't I be able to simply state what I want without having to fill in cells on a spreadsheet? Also, now that I've emailed back the completed spreadsheet (over an hour ago), I have yet to hear when my order will be processed. I don't even know if I'll receive the content that I've paid for. I'll definitely provide an update to this blog posting once I hear something back. But as of right now, it's going to take some stellar content for me to be happy with the experience that I've had so far with BKA. And being that BKA only pays its SEO content creators one cent a word, I'm not very hopeful that the content will be very good. *Update: (6/6/2014) I received an email at 10:00 AM CST stating that my order was being processed; it's been nearly 12 hours since I paid for the content and sent in my order form. *Update: (6/7/2014) It's 11:00 a.m. CST, and I haven't heard even the slightest peep out of BKA. I still have no idea when I will receive the content that I've already paid for. *Update: I finally received the content from BKA several days after paying for it. The content was just as expected—not very good. And there was no sales followup. What Is a Sales Follow-Up and Why Does It Matter?Sales follow-up is important for each firm, regardless of the sector in which it operates. Here are five basic techniques to improve the effectiveness of your follow-ups that I hope will be of use. A follow-up doesn't need to be difficult, so don't make it. First, it's important to constantly follow up after making a deal, no matter how large or small. It's impossible to predict which consumers will become repeat buyers, but a simple sales follow-up will boost the likelihood that they will keep coming back to purchase from your brand. You'll need a strategy: Is the term "sales follow-up" even familiar to you? If not, educate yourself. If you do this, you'll have a far better chance of coming up with a strategy that raises your sales volume as a whole. Follow up quickly: It's important to follow up on a sale within 24 to 72 hours after it's made. Customers will appreciate knowing you care enough to ask whether the service or product you provided them was worthwhile. You need to take action if they tell you it wasn't worth it and give you negative feedback. Highlight benefits: At each stage of the follow-up, provide assurance by highlighting the benefits that clients gain when continuing business with you, such as discounts on future items. You can even start a loyalty program that incentivizes clients to keep buying from you. Follow through on promises: Sales follow-up is a great opportunity to offer promises to clients, but you must be able to deliver on those promises. If you guarantee a discount of 25% on their next purchase, you must honor that offer regardless of the total price of the service or product they ultimately buy. What We Can Learn?It's clear that sales follow-ups are critical to the success of your company and essential if you want to keep your clients pleased, which should be your first priority.
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