After many drastic changes that Google has recently made, traditional search engine optimization techniques have become less relevant than they used to be. This has caused a lot of confusion in the SEO world, and most website owners are not sure what to do next. Google has a very simple explanation for this: write high-quality articles, blog posts, etc, and keep your visitors in mind. Don't focus on sales or keyword phrases, but on real people who will visit your website. All of this sound much simpler than it actually is, as in order to create content worth reading and sharing you need to go one step further. So, how do you write articles that will enrich user experience and help you rank well in SERP's? Read on to find out.
Defining Great Articles
The base of high-quality articles is accurate information. After you collect all the information you need to write an article that will give your readers answers to their questions, you need to organize them in a logical order. Readers need to understand the content without putting too much effort so as to be able to do this. Every sentence has to have a natural flow, and sound logical.
The next step to writing great articles is to organize the content so that readers can easily scan through it and see what it is all about. This requires adding subheadings, and bullet points and lists where applicable.
Using the right keywords is another important part of every article. Now, this is where you need to think as your readers and think of keywords they would use in order to find your content. This is why it is essential to get to know your readers, and visit forums and see what type of questions users ask in order to get particular answers.
Leaving Your Comfort Zone
The final ingredient you need to add to your content is creativity. Great articles are not something you read every day. Great articles are unusual, yet relevant and useful. Basically, great articles have everything we've mentioned so far, but all of that is wrapped up in a unique point of view, interesting style and tone, and 'that something' that makes your readers want to continue reading your content. So prepare yourself for new content guidelines, as they will require of you to step out of your comfort zone and experiment with your writing style and ideas all until you find that ingredient that makes your articles simply the best.
This posting was authored by Nemanja Boskov of boskovnemanja.weebly.com
Nemanja Boskov is a freelance writer with 3+ years of experience.