STOP making your sales follow-ups so complicated

It doesn't matter the industry your business is operating in, when you conduct a sale, a sales follow-up needs to take place. To help you out, I've got a list of five easy ways to make the most out of your follow-ups, and yes these tips are very simple.  

Nothing should be complicated about a follow-up, so don't make it that way!

Always followup: First of all, regardless of how big or small a sale is, you should always do a follow-up. You never know when a customer is going to turn into a repeat customer, but with a simple sales follow-up, you're more likely to keep your customers coming back for more.

You need a game plan: Do you even know what a sales follow-up is? If not, you need to learn. By doing so, you'll be much more likely to create a game plan that effectively increases your overall sales revenue. 

Time matters: When a sale takes place, you need to conduct a sales follow-up within 24 to 72 hours. This lets your customers know you're thinking about them and concerned as to whether or not the service/product you sold was worth the investment. If they provide you with feedback stating that it wasn't worth their investment, you should take appropriate steps to ensure the issue is resolved as quickly as possible.

Give them reasons to trust you: Within every sales follow-up that is carried out, you need to show your customers they have many reasons to trust you. Great ways to do this are by offering them a chance to return the item if they aren't 100 percent satisfied and by offering a discount on any future purchases.

Always keep your word: It's during a sales follow-up that you can provide many promises to your customers, but you must make sure you can stay true to your word. If you tell them they can receive a 25 percent discount during a sales followup on their next purchase, then you need to stick to this promise regardless of the amount of money they are spending on the next service or product that they buy. 

The Take Away
As you can see, sales follow-ups are vital to the overall health of your business.  Your number one goal should be to keep your customers happy, and this is what sales follow-ups help you achieve. 

Author: Whitney Cann is a professional writer/copywriter/content creator/content specialist living in the great state of Kentucky. 

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