So, I had one of those "aha" moments today. It was purely genius really. Then again, when I look back on it and I'm completely honest with myself, it was nothing more and nothing less than pure common sense.
I've been trying to think of ways to boost my brand awareness and attract new clients. To do this, though, I have to think about who it is that my customers are. As a content creator, I have to think to myself "who is that needs my content?" Duh, it's marketing managers.
Marketing managers are responsible for what? Marketing the businesses that they work for.
What is my job as a content creator? To create content that attracts the attention of readers.
Put these two together, and you get a marketing manager who is looking for a content creator who can attract the attention of consumers.
To put it simply, the clients that I'm trying to reach are marketing managers. And the content that I create is for marketing managers.
Now, how do I persuade them that they need me to create content for them? Well, the only reasonable answer that I can come up with is that I need to tell them how important content creation is. If I tell them about the importance of content creation, maybe then they will consider me to create it for them. So, let's get to it. Let's take a quick look at the importance of good content.
Importance of Good Content
With so many people using the Internet these days, it makes perfect sense that good content is imperative to attracting consumers to a certain brand, product, service, etc... And that's about it folks! It's as simple as that! Good content equals an increase in customer count.
Wait a minute, you say? That's all you have to tell me about good content? Well, I'm just being honest with you. The importance of good content is that it increases your customer count.
Exactly how does good content increase customer counts, though? Well, this is pretty self-explanatory too, but I'll go ahead and explain it.
Showcases Your Thought Leadership
First of all, good content showcases thought leadership. It proves to a consumer that your business is well-versed and knowledgeable in the products/services it is selling. Consumers want to purchase a product or service that comes from a business that knows the ins-and-outs of the industry it is operating in.
Would you want to buy lollipops for your 5-year old from a plumber who only has experience in cleaning and unclogging toilets? Of course not. You would want to purchase the candy from a company that has plenty of experience in purchasing and distributing candy that comes from a reputable candy manufacturer.
When your business is able to showcase thought leadership, it's able to increase its customer count.
Explains Benefits and Advantages
Good content is useful. It doesn't simply explain the specifics of a product or service. It paints a clear picture of how the product or service can be of use.
From a marketing manager's standpoint, it's important to realize good content can be used on social media sites, blog posting, websites, etc... All of these online avenues attract the attention of consumers, and when displaying top-notch content, a business is able to persuade a customer to actually make a purchase; thus increasing its customer count.
Lastly, good content is shareable. Sure, all content is shareable, but it's only the content that is worth sharing that actually gets shared. This is why marketing managers must ensure they are publishing good content.
When a reader is finished reading a piece of content that truly strikes him or her as 'good,' it is then that the Google+, Facebook and Twitter share buttons get pressed.
Seriously, how many times have you shared something that you didn't think was worth reading? Probably none.
The main point I'm wanting to convey is good content gets shared, and when it's shared, a business has a much higher chance of increasing its brand awareness, and this is what increases customer count.
The Take Away
So, there you have it. I'm a copywriter living in Kentucky who is extremely interested in expanding my client base. I can create top-notch content, and if you're a marketing manager, I know that your primary responsibility is to increase your employer's brand awareness and customer count. I can help you achieve this goal. I can create "good" content for you that clearly shows consumers what it is that you're selling and how it can be of benefit to them.
Best of all, you don't have to live in Kentucky to take advantage of my services. In fact, you can live on the other side of the world.
Contact me today if you're a marketing manager in need of content. Actually, regardless of your title, if you need good content, I'm the person to create it for you, so please contact me today. And to be quite honest, I've had more than a few clients tell me that my content wasn't good: they've told me that my content has "exceeded their expectations." In other words, the content that I tend to produce is as Tony the Tiger would say "IT'S GREAT!"
With a deep passion for writing, Whitney has met the needs of more than 12,000 clients.