Tips for a Content Marketing Manager
Here at Whitneycann, we have a solution to your problem. We can provide you with more hands and fingers. In fact, we have access to thousands of writers who have been heavily screened according to their writing skills and capabilities. Each of these writers can produce for you the type of content that you are in need of.

Professional copywriters are usually well-versed in a number of industries, and it just so happens that our writers have content creation experience in all of them. Whether it be the LED lighting industry, the dental industry or even the inflatable balloon industry, we have writers who can create high-quality content for you.

What's so special about our outsourcing content services? First of all, you get the main advantage of professional writers creating content for you. Our writers have many years of experience creating content. From feature articles to managed content to white papers, their expertise extends into many areas. One of our speciality areas is helping clients make money with blog content. All of the content we produce is optimized for SEO purposes. 

Gone are the days of editing. With the content that we provide, you can simply accept, pay and publish. It's as easy as that. Does it get any simpler? Absolutely not! We can even publish content for you if you're in need of a back-end publisher.

We can't stress enough how advantageous it is to outsource your content marketing needs to us. And to top everything off, you don't have to pay us until you are completely satisfied with the content that you are in need of. That's right! Check out our average Fee Schedule to learn more about our pricing and kill fees.

All in all, we like things simple, and we know you do too. So, here's a major tip for you as a content manager: let's keep things simple and get your content created! In the end, it will be a win-win situation for everyone.

​​This post includes Amazon affiliate links that I may receive income from if you click on them and make a purchase. ​​​

There's always been the never-ending debate on how to properly hang a roll of toilet paper on a toilet paper holder.  Some people prefer for their toilet paper to be front-facing, meaning "over the roll," while others prefer it to be back-facing, aka "under the roll."  And then there are always those of us who could really care less and we simply sit the roll of toilet paper on the back of the toilet.  Point is, everyone has their own preference on how to use or hang a roll of toilet paper . 

Everyone also has a preference for decent-quality toilet paper.  If you're anything like me, I don't have to have the fanciest toilet paper, but it definitely needs to be at least 2-ply, preferably 3-ply, and it needs to get the job done right the first time around.  

Why am I writing about toilet paper?  Well, mostly it's because it's something that we all use.  And for those of us who buy our own toilet paper (moms, single dudes), we usually skip past the generic brands and opt for decent toilet paper.  The exact same should be applied to content creation.  

When it comes to getting your hands on a good writer, you need to skip past the fluff-filled content wrote by an amateur writer who knows nothing about "good" content.  This isn't to say this person can't learn how to write good content, but it's going to take time, and you don't need to be the one who suffers while this person is learning.  Instead, you need a writer in your corner who can consistently produce good content.  

So, this brings us to two different questions.

How to choose good toilet paper?
First of all, to choose toilet paper that will meet your needs, you must first determine what your needs are.  

Do you need paper that can be flushed?  Are you hard on toilet paper, meaning you need a type that won't tear easily?  How many squares do you tend to use?  You should always be striving to use fewer squares.  

Most importantly, you have to determine what your hygiene needs are.  Sure, everyone wants to feel clean after wiping, but if you require "harder" wipes, you're most definitely going to need an ultra-durable brand of toilet paper.  And although such toilet paper may be more expensive, if it gets the job done the way you like it, the extra money will be well spent.  

Once you have determined your needs, you will now need to do a bit of research.  Fortunately, the Internet makes things super easy when researching toilet paper.  You can visit review sites where people give their own testimonies about different types of toilet paper, and more importantly, you can visit actual toilet paper websites to identify the ins-and-outs of each brand. For example, by visiting Charmin.com, you can compare this company's different types of toilet paper, including how thick each type is, how durable it is and much more.  

After you have conducted thorough research, you'll be able to find peace of mind in the toilet paper decision that you make.  You won't have to worry about purchasing toilet paper that can't be flushed because you will have already learned this.  And you won't have to worry about making the mistake of buying toilet paper that everyone hates because you will have already visited review sites.

See, buying toilet paper isn't all that hard is it?  I prefer White Cloud 3-Ply Ultra Bathroom Tissue.  It's inexpensive--about a quarter for 100 sheets--it's durable, and most importantly, it gets the job done according to my needs and preferences.  

How to choose a good writer?
As you can imagine, I'm going to equate the steps in choosing a good writer to those followed when choosing good toilet paper.

At first, you need to determine your needs. Does the writer need to provide content on a consistent basis (daily, weekly, or monthly)? Does the writer need to enter into some type of employment agreement with you? Or can the writer be hired on a freelance basis? What type of content do you need (blog posting, press release, white paper, etc.)? What is your budget for a writer? Can the writer produce content in a short amount of time (believe it or not, most can't, or won't)?

Just as you determine your needs for toilet paper, once you have identified your needs and wants in a writer, you can then start doing research on this type of content creator. If the person needs to live in Kentucky, you could do a quick Google search for content creators in Kentucky. You'll immediately be provided with a long list of writers who meet this criteria. You can also do research according to the type of content you need. For example, a search for "press release writer" will provide you with thousands of people who can write a press release for you.

How are you going to choose the best writer, though? Well, in all honesty, it's your choice, just as it's your choice on the type of toilet paper that you buy. My advice is to find two to three writers that you're interested in and then give each writer a small assignment, such as producing a 300-word blog posting. Whichever writer completes your order according to your unique needs is your go-to content creator.

You'll also want to take into consideration the fee schedules of the writers. There are writers out there who will create a 300-word blog posting for under $3, but this content most likely won't be good (maybe not even understandable). And then you have writers who charge $200 for a 300-word blog posting (boo!). Unless there are 10 hours of research that need to be conducted, there's no reason to pay a writer $200 for a 300-word blog posting. Lastly, you have writers like me. For a 300-word blog posting, I charge right at $17, and yes, the content that I produce is good.

Get Good Toilet Paper and a Quality Writer Today
Any good toilet paper that's worth spending money on will come with a refund policy, meaning if you don't like it, you can get your money back. A good content writer will have the same type of policy. If you don't like the content and don't want to buy the copyright to it, then so be it. You can keep your money, and the writer can keep the content and copyright.

All in all, the main point of this post is that choosing good toilet paper is a lot like choosing a good writer. Who would have ever thought the two were similar to one another? Crazy!

​​This post includes Amazon affiliate links that I may receive income from if you click on them and make a purchase. ​​

Face the facts. You need new ways to exceed the expectations of your valued customers and clients. We all do, don't we?

As a skilled content creation specialist (copywriter) based in Kentucky, my top priority is to consistently exceed the expectations of clients.

With just five easy-to-follow tips, I've been able to achieve a remarkable increase in customer satisfaction. Discover the benefits of implementing these tips and elevate your business experience to the next level!

1. Transform your business with cutting-edge software implementation services.
Experience the unstoppable rise of technology - it's a force to be reckoned with and it's not going anywhere - and unlock your brand's full potential by leveraging a cutting-edge CRM software program. You can elevate your CRM management with a tailor-made program that perfectly aligns with your business requirements.

2) Ask your clients for feedback.
Managing your customers effectively means asking them for their feedback. More importantly, it means documenting this feedback and using it to your advantage, which in the end will result in happier customers. And you know what this leads to—an increase in your sales revenue.

3) Segment your customers.
You need to carry out marketing campaigns that are based on segmentation, and in order to do this, you'll need an easy way to keep track of your customer segments. CRM software is your go-to solution for being able to divide customers according to specifics, which makes it easy to market to select groups based on the promotions that you have to offer.

4) Use a cloud-based CRM system.
If you want to effectively manage your customers, you must be able to keep track of their data in real time, which means you'll need a cloud-based system that can be used both in and out of the office.

5) Be honest.
If you're not honest with your customers, you lose the ability to effectively control them because they will no longer trust you. Customer loyalty should be your top priority, and although a CRM management system can go a long way toward helping you meet the needs of your customers, you must still be genuine and honest with them.

Order Blog Content Now!
With our valuable customer service tips in your arsenal, you can deliver exceptional content, which is key to customer satisfaction. Assure your customers that your products and services are of immense value by delivering exceptional content on your blog. It's the perfect way to showcase your expertise and build trust with your audience. Get in touch with me today to discuss how we can deliver exceptional content to your customers. and how you can make money with blog content. ​

​This post includes Amazon affiliate links that I may receive income from if you click on them and make a purchase. ​​

Is it really that hard to write good content? I mean, come on. Most copywriters make anywhere from $29,000 to $72,000 a year. Even on the low end, this means a copywriter is making at least $500 a week. That's pretty dang good money!

So, back to the question at hand: Is it really that hard to write good content? Yes, it is. That's one of the main reasons copywriters like myself make such good money. The content that we produce is hard to come by.

You might think that it's simple to write good content, but in all actuality, most people can't write very well. It's not so much that they can't write, but it has more to do with perseverance. Penning good content really does matter and takes time. The book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
is an excellent book to teach you how to write better and hook your audience. 

On average, depending on the exact type of content that I'm creating, I can produce a 500-word article in about 20 to 45 minutes. For many other people, though, 500 words takes several hours to produce.

Now that we know why copywriters tend to make such good money, let's take a look at the importance of their jobs.

Creating Content is Important
Content is perhaps the most important part of the written text that appears on a webpage. Keywords are important as they help a reader find a site, but the actual content on a webpage holds the attention of readers. Fancy titles are nice as well, but they have a very limited job.

What's in a Title?
In a list of SERPs for the same keyword, a good title might get the reader to click on a certain piece of content. But, if they find the content on the other side of the click isn't well written or chaotic in how it's arranged, then the reader will likely be lost.

The entire purpose of content is to keep the reader on the site long enough for them to become engaged in what's being offered, sold, promoted, etc.
And the only way to accomplish this goal is by providing good content.

Why Good Content Really Does Matter
The human eye can assess a photograph in a single blink, but it takes time to read the content. That is another reason why content must be well written and contain value for the reader.

Content must entertain the reader and be very informative, but creating this type of text is often very difficult. Even for the most experienced copywriters, we often find ourselves slaving away over a piece of content for hours on end because we can't seem to find the right words to say to fully engage and entertain the reader. At least this is what a good copywriter will do.

And when this happens, we have to dig deeper and further study the audience for the content we are creating. What are they looking for? Why are they searching for certain keywords?

No matter the way you look at it, good content really does matter and is important, and whether you realize it or not, creating good content is more difficult than you think. If it were easy, you wouldn't need to outsource content creation to a copywriter. But you do.

Outsource Content to a Writer Today!
And that's why it's imperative that you outsource it to a copywriter who has much experience in creating top-notch content on a consistent basis. With a quick look at our writing samples, you'll quickly see that we have the experience and knowledge it takes to create the content you're in need of.

Contact me today to learn more about content creation!

​This post includes Amazon affiliate links that I may receive income from if you click on them and make a purchase. ​

Creating Content Hurts My Back
Even though creating content from the comfort of my home is a luxury that I don't take for granted, hunching over my computer for eight to 14 hours a day doing research and writing content typically results in a throbbing back and shoulders. And this usually translates into my posture being something that strongly resembles a human question mark. Mostly, it results in a ton of back pain. 

The first thing that came to mind when I was asked to create a blog post about a mattress was "Wow, Whitney. Now it's time to dig in deep and learn about something that truly affects everyone: sleep!"

Within the first few minutes of doing research for my mattress blog posting, I immediately began to understand just how important a high-quality memory foam mattress is for one's sleep and well-being. After all, a better night's sleep results in a better life, right?

Sleep Is Important for Everyone
Without proper sleep, if you're anything like me, you'll find yourself enduring mood swings, an aching back, and, more often than not, interpersonal relationships that suffer. But this doesn't have to happen!

Even if you're limited to the number of hours that you can sleep each night, you should be doing your best to make sure you get the best sleep possible during these few short hours.

It's only common sense that sleeping on a high-quality memory foam mattress for six hours will likely be better than sleeping on a poor-quality mattress for 10. And best of all, when you're able to get the most out of your sleep, you'll be able to sleep less, feel great and enjoy life to the fullest.

Improving Your Sleep with a Bragada Mattress
If you're looking for a way to improve your sleep, you should definitely check out the many mattresses that Amazon has for sale.  Best of all, when it comes to affordability and financing, Amazon has you covered.  

Making the Best Investment of Your Life
There isn't a day that goes by that sleeping isn't important, so you should view the money you spend on a high-quality mattress as one of the best investments you'll ever make.  

Visit Amazon Today for a Quality Mattress
We truly believe that the better informed we are about sleeping, the more we will start to treasure just how important this activity is to every aspect of our lives, and maybe, just maybe, with the right information, we can get everyone sleeping on a quality mattress, and the world will be a better place.  

Visit Amazon today to check out the many quality mattresses you can choose from to start getting better sleep. 

OK, first of all, before we dive deep into this posting, let's clear one thing up.  I've only been at this whole freelancing thing for about 3 1/2 years.  By no means do I consider myself a veteran.  

On the other hand, through the experience that I have obtained, I do consider myself to be a writer who can fully meet the needs of my clients in terms of producing content when my clients clearly explain to me what their content needs are.  

To put it simply, if you are in need of content, I can produce it for you.  If I feel that I will have trouble creating it for you, I will happily outsource it to one of my highly-qualified connections who has much experience in creating the exact type of content that you are in need of.  

Now, onto the good stuff.  I want to discuss two different sites that provide content: Writer Access and Blogmutt.  

In my opinion, Blogmutt is a JOKE!  When you outsource content through Blogmutt, you don't know if you're receiving content from a person who has absolutely ZERO experience in creating content or a person who has twenty plus years of experience in producing content.  

Not only that, but you have to sift through content that is produced by any number of writers, meaning you reduce your productivity time because you have to weed out the bad content from the good.  Now, on the upside, you only have to accept and pay for content that pleases you (but the same applies to the content that you receive through Writer Access).  

In fact, when you outsource content through Writer Access, you can rest assured that you are receiving content from someone who has much experience in creating content. Better yet, you can handpick your writer, meaning you know from the get go that the content you receive is coming from a writer who has the exact kind of experience that you're going after.

Don't get me wrong.  From a writer's perspective, Blogmutt is the DREAM site.  A writer with no experience at all can gain a bit of experience in producing content for clients, and possibly, just maybe, he or she might be compensated for the content that is produced.  

NEVER would I want to brag, though, that I produce content for Blogmutt.  This site charges clients $89 a month for a minimal number of blog posts that come from writers who may or may not have experience in creating content.  

Writer Access, on the other hand, screens its writers (and constantly reviews them)  and provides high-quality content for each and every blog posting  at a much lower rate than Blogmutt.  In fact, Blogmutt charges about $20 for a 300-word blog posting, while Writer Access charges anywhere from $5 to $50 for a blog posting that will come from a writer who has many years of experience in creating content.  

All in all, my point of this posting is that if you are in need of content and you're deciding between outsourcing the content between Blogmutt or Writer Access, then Writer Access is the WAY TO GO!  

Better yet, if you decide to outsource your content through me, you can bypass any type of outsourcing fee.  If, however, you would like to take advantage of Writer Access, you can hire me through the Writer Access platform by clicking on this link.