When I make postings to my blog, I like to track how they're doing, meaning I like to see which ones bring in the most views. In doing this, I can see which postings are driving the most traffic to my website. And we all know that website traffic is vital to a company's ability to land new clients, convert leads into actual customers, and much more.
As a content creator, I can't stress enough just how important it is that you have a blog. Regardless of your company's size, a website and blog will help boost your online presence.
Your website itself is meant to show prospective customers what it is that you're selling. It should include both an 'About' and 'Contact' page at the very least. You may want to include a 'Fee Schedule' page as well because this will alert prospective clients to the prices that you charge for your services or products.
On your blog, this is your chance to shine. It's your opportunity to connect with both existing and prospective customers on a personal level. It's your choice as to what you blog about, but remember it's all about being personable. If you make a posting that connects (most likely through your blog posting's title) on a personal level with your readers, you are likely to catch their attention, and regardless of whether or not you actually make a sale, an increase in blog post views will boost your ranking on search engine results pages, which will increase traffic to your site.
Did you know that if your website or blog lands a #1 ranking on Google that you'll likely enjoy a 32.5 percent traffic share? In fact, according to Jessica Lee with Search Engine Watch, "the top listing in Google's organic search results receives 33 percent of the traffic."
That statistic is quite powerful!
The question that you should be asking yourself is "what should you be blogging about to connect with your customers on a personal level?"
My website and blog are proof that it's personal blog postings that are drawing the most traffic. In fact, my latest post, It's a Shame When Writers Throw Hissy Fits attracted nearly 200 views within the first 45 minutes of posting it. For a small-town copywriter who's only had a website for about a month, this is a lot of views. And best of all, I attracted two new leads who are wanting me to create content for them.
You must remember that when creating blog postings that truly relate to real-life situations, you will likely strike a nerve with some people. Being personable means stating your opinion on certain topics, and as we all know, opinions are opinions...they don't represent what everyone else thinks or believes in. They simply represent what you and your company believe in, and there's nothing wrong with stating your opinion.
Being that my blog posting mentioned earlier, as well as my blog posting Dealing with annoying co-workers...," have attracted so much traffic, this must mean that people can relate to this topic.
My overall point of this posting is to make you aware that personable postings will attract Internet surfers to your site, and this will likely lead to an increase in your profit levels.
Start thinking outside the box. Start thinking about things that truly relate to your targeted audience. Once you start thinking about these things, start blogging about them. If you don't have a blog, you really need to start one. And if you don't know how to create content yourself, that's perfectly OK. There are thousands of writers just like me who are willing to help you with your content needs.
With a deep passion for writing, Whitney has met the needs of more than 12,000 clients.