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How Does Unlimited Content Writing Help Businesses Achieve Growth?

11/13/2023

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From building websites to establishing a strong brand identity, content marketing is how businesses share their presence with the world. ​Successful businesses use unlimited copywriting for different types of content marketing. ​

If your business isn't using unlimited copywriting to achieve the content marketing strategies discussed in this article, you're likely missing out on valuable connections with customers.
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How Does Unlimited Copywriting Work?


​Unlimited copywriting is a versatile and innovative approach to content creation that empowers businesses to generate an unlimited amount of high-quality written material. Unlike traditional copywriting services that may charge per word or project, unlimited copywriting typically involves a subscription-based model where businesses have access to a constant stream of content for a fixed monthly fee. This model enables companies to scale their content creation efforts without worrying about budget constraints or the need to negotiate individual contracts for each piece of content.

This service often leverages a team of skilled copywriters who specialize in various industries and writing styles. The goal is to provide businesses with a continuous flow of persuasive, engaging, and tailored written content to meet their diverse needs, from marketing materials to website copy and beyond.

How Does Unlimited Copywriting Benefit a Business?


​Leitchfield businesses and companies across the globe benefit from unlimited copywriting in a number of ways. The advantages allow businesses to save money and time while also enjoying substantial growth. ​

1. Cost-Effective Solution


​Unlimited copywriting offers a cost-effective solution for businesses looking to maintain a consistent online presence. With a fixed monthly fee, companies can access a wide range of content without the unpredictable costs associated with traditional freelance or agency services.


2. Time Efficiency


By outsourcing content creation to a team of experienced copywriters, businesses can save valuable time that would otherwise be spent on writing and editing. This allows the internal team to focus on core business activities while ensuring a steady stream of content for marketing, branding, and communication purposes.

3. Scalability


​Unlimited copywriting services are highly scalable, making them suitable for businesses of all sizes. Whether a startup or an established enterprise, companies can adjust their subscriptions to match their evolving content needs without the hassle of negotiating new contracts or searching for additional freelance writers.


4. Diverse Content


​From blog posts and website copy to marketing collateral and social media content, unlimited copywriting services cover a wide spectrum of content types. This diversity enables businesses to maintain a cohesive and engaging online presence across various platforms.

Using Unlimited Copywriting to Establish a Strong Brand Identity


​Establishing a strong brand identity is crucial for businesses looking to stand out in a competitive market. Unlimited copywriting can play a pivotal role in this process by consistently delivering content that aligns with the brand's voice, values, and messaging. The service ensures that all written material, from taglines to product descriptions, contributes to a unified and compelling brand narrative.

Using Unlimited Copywriting to Create Website Pages


​A business's website is often the first point of contact with potential customers. Unlimited copywriting services can assist in creating and updating website pages with SEO-friendly and engaging content. This includes crafting compelling product/service descriptions, informative about pages, and persuasive call-to-action sections, ultimately enhancing the overall user experience and increasing conversion rates.

Using Unlimited Copywriting to Design Marketing Materials


​Marketing materials, such as brochures, flyers, and advertisements, require captivating copy to grab the audience's attention. Unlimited copywriting services can provide businesses with the content needed to design effective marketing materials. Whether it's a concise tagline or a detailed product feature list, the copywriters can tailor their work to fit the specific requirements of each marketing piece.

Using Unlimited Copywriting for SEO Copywriting Purposes


​Search engine optimization (SEO) is essential for businesses aiming to improve their online visibility. Unlimited copywriting services often include SEO-focused content creation, ensuring that website copy, blog posts, and other materials are optimized for relevant keywords. This proactive approach can contribute to higher search engine rankings and increased organic traffic.


Using Unlimited Copywriting to Write Product/Service Tutorials


​Clear and concise tutorials can enhance the user experience and help customers make the most of a product or service. Unlimited copywriting services can create comprehensive tutorials, user guides, and FAQs that provide valuable information in an easily digestible format. This not only benefits the customers but also reflects positively on the brand's commitment to customer satisfaction.


Using Unlimited Copywriting to Publish Social Media Content


​Maintaining an active and engaging presence on social media platforms is crucial for businesses in the digital age. Unlimited copywriting services can generate a constant stream of social media content, including captions, posts, and articles. This ensures that businesses remain relevant in the minds of their audience, fostering community engagement and brand loyalty.


In conclusion, unlimited copywriting offers businesses a flexible and efficient solution for their content creation needs. From establishing a strong brand identity to creating website pages, marketing materials, and SEO-optimized content, the benefits of unlimited copywriting extend across various aspects of a business's online presence. Embracing this innovative approach can empower businesses to stay competitive in the ever-evolving digital landscape.
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TechSolutions Overcomes Branding Problem With Freelance Writer

11/7/2023

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Freelance writers help companies with content writing. From writing blog posts to white papers and more, learn why TechSolutions hired a freelance writer.
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What Content Writing Problem Were You Facing?


​TechSolutions recently found itself facing a major branding problem. Desperate to bolster its search engine rankings, the company developed a content strategy that consisted of creating and publishing 20 fresh blog posts each month. Their website had become stagnant, causing it to slip in search results. Without a steady stream of blog posts, TechSolutions risked losing visibility online. Moreover, outdated content left potential customers questioning the relevance and reliability of the company's offerings. 


The company knew search engines like Google favored websites with dynamic, current content. They also knew that a lack of new material hindered their ability to engage with their audience. Their customers sought informative and insightful articles that demonstrated the company's expertise. However, due to a lack of content, TechSolutions struggled to connect and build trust.
​

Recognizing the urgency, TechSolutions sought to rectify the situation, investing in a dedicated content writer to churn out quality blog posts. With renewed vigor, they managed to reclaim lost ground, reaffirming the vital lesson of the digital age: staying relevant is imperative for sustained success.​

What Were the Different Writing Options?


​TechSolutions quickly realized they had a problem after creating the content strategy. Who was going to write the posts? Quality blog posts take anywhere from one to four hours to create. For 20 posts a month, this meant someone within the company would have to spend anywhere from 20 to 80 hours a month solely on writing. That's the same as having to pay someone their regular wage for two full weeks. TechSolutions’ lowest-paid employee -- the receptionist -- made $16 an hour. Two weeks' salary at her pay equaled $1,280. And TechSolutions didn’t have an extra $1,280 to spend every month on additional payroll. This left them with four basic writing options to choose from:

  1. Outsource to a content mill
  2. Outsource to an independent freelance writer
  3. Outsource to a content marketing agency
  4. Keep it in-house

Outsourcing the writing to a content marketing agency or a content mill provided TechSolutions with a streamlined approach to content writing. They could access the agency/platform, provide a content briefing, and select a writer. These platforms also take care of the payment transaction. This option, however, came with a much higher price tag when compared to outsourcing to an independent writer. The majority of these sites tack on a 30% price for their writing services, sometimes even more.

Letting an independent writer tackle the 20 monthly blog posts made sense. TechSolutions could work with one writer who could really study their business. The voice in all monthly articles would accurately reflect TechSolutions' tone and persona, which was vital to achieving brand recognition and continuity.

Why Did You Choose to Outsource the Writing?


TechSolutions chose to outsource the writing to an independent freelance writer for many reasons. The convenience of the business relationship maximizes its overall value. TechSolutions works with the writer each month to choose keywords, create content briefings, SEO data, and more. Each week, we receive five new blog posts that we publish to keep our customers updated on the latest industry trends. Since we started publishing the posts (roughly six months ago), we’ve increased our website traffic by 18%. We’re excited to see the growth expand over time. 

Are You Glad You Outsourced the Writing to a Freelance Writer?


​Outsourcing the blog writing to a freelance writer brought a breath of fresh air to our digital presence. The freelance writer continues to bring a unique perspective and expertise, injecting new life into all of our blog posts. With a fresh set of eyes, the writer helps us look at our industry from innovative angles. She is constantly crafting engaging narratives that resonate with our target audience.

The flexibility of working with a freelance writer has proved invaluable. Deadlines are met with precision, and TechSolutions can easily adjust the scope of work based on our evolving needs. This level of agility would have been hard to achieve with an in-house team, which may have been less adaptable to fluctuating demands.

We were able to exceed our content schedule of 20 new blog posts each month by using the Enterprise Content Package. The package comes with (24) 700-word blog posts each month. All posts come with one image, one image caption, three image tags, one meta description, one SEO title, three meta tags, and one permalink. Best of all, the package only costs $475. The cost of outsourcing to a freelance writer saved us over 37% on content marketing. Check out this guide to learn how you can save 30% or more on content writing.

Moreover, we love that our freelance writer came armed with a wealth of experience across various industries, bringing a diverse skill set to the table. This versatility meant that TechSolutions could tap into a broader range of topics and appeal to a wider audience.

Overall, the decision to outsource our content writing was a pivotal one for TechSolutions. It has added life to our online presence, boosted our search engine rankings, and reestablished our authority in the industry. Ultimately, the freelance writer has become an invaluable partner in our journey towards digital success.

Are you ready to save time and money on content writing? 
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  • What We Do
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  • Grow Content and Money