Marketing managers are vital to the companies that they work for. In fact, if they don't perform their jobs in an effective manner, their employers' doors will often close, booting them out and causing them to find a job elsewhere. There's no denying that a marketing manager's job is stressful. In fact, according to a report released by Salary Explorer, most marketing managers, despite their gender or the industries that they work in, testify that on a scale of 1 (being the worst) to 5 (being the best), their levels of stress can be reflected by the number 2. That's not good folks! Marketing managers are large in number. In fact, the BLS stated in 2009 that more than 169,000 jobs in the United States were held by marketing managers. This means we have a lot of marketing managers walking around who are extremely stressed. So, the question at hand is "what can a marketing manager do to lessen the stress?" The answer is simple, yet then again, it's complex. Marketing managers need to find easier ways to complete their job duties. Job Duties of a Marketing ManagerIf you happen to be a marketing manager, you need to find a way to simplify the job duties that you're in charge of. Think about it. Sit back for one second and think about all of the tasks that your employer expects you to complete, which probably looks like the long list found below:
The list could go on and on, but the point is, it's no wonder that you stay stressed. You have a lot of weight on your shoulders. A great way to relieve some of this weight is by having a marketing assistant in your corner. A marketing assistant doesn't even have to be someone employed through your employer. Instead, it can be someone who is always available to answer marketing-related questions, and even if a direct answer can't be given, this person will research the question until an answer can be provided. This assistant could also reduce your long list of duties by being your go to person for the tasks listed below:
This Trick Works Who is this go to person? It's a content creator, aka copywriter. And best of all, many copywriters are freelancers, meaning they aren't stuck working for just one company. They can take on their own clients, while at the same time working to meet any and all of your marketing management needs. The Main Point Always remember that you're not alone. There are thousands of other marketing managers who stay just as stressed as you, but on the bright side, there are many professionals out here willing to help you with your marketing management needs. Content creators like me understand that marketing a business isn't easy. We spend day in, day out doing our best to market ourselves as freelance copywriters. Effective promotion takes great content, and more importantly, it takes a great marketing manager. Also, please keep in mind, if you have the perfect job as a marketing manager and you don't find your job stressful, you can still greatly benefit from a content creator in your corner. Marketing Manager Tip: Being Up and Close and PersonalNeed more help in your job as a marketing manager? Try being up close and personal in the content you publish on your blog.
When I make postings to my blog, I like to track how they're doing, meaning I like to see which ones bring in the most views. By doing this, I can see which postings are driving the most traffic to my website. And we all know that website traffic is vital to a company's ability to land new clients, convert leads into actual customers, and much more. Regardless of your company's size, a website and blog will help boost your online presence. Your website itself is meant to show prospective customers what it is that you're selling. It should include both an 'About' and 'Contact' page at the very least. You may want to include a 'Fee Schedule' page as well, because this will alert prospective clients to the prices that you charge for your services or products. On your blog, this is your chance to shine. It's your opportunity to connect with both existing and prospective customers on a personal level. It's your choice as to what you blog about, but remember, it's all about being personable. If you make a posting that connects (most likely through your blog posting's title) on a personal level with your readers, you are likely to catch their attention, and regardless of whether or not you actually make a sale, an increase in blog post views will boost your ranking on search engine results pages, which will increase traffic to your site. Did you know that if your website or blog lands a #1 ranking on Google, you'll likely enjoy a 32.5% traffic share? In fact, according to Jessica Lee with Search Engine Watch, "the top listing in Google's organic search results receives 33 percent of the traffic." That statistic is quite powerful! The question that you should be asking yourself is, "What should you be blogging about to connect with your customers on a personal level?" My website and blog are proof that it's my personal blog postings that are drawing the most traffic. In fact, my latest post, It's a Shame When Writers Throw Hissy Fits attracted nearly 200 views within the first 45 minutes of posting it. For a small-town copywriter who's only had a website for about a month, this is a lot of views. And best of all, I attracted two new leads who are wanting me to create content for them. You must remember that when creating blog postings that truly relate to real-life situations, you will likely strike a nerve with some people. Being personable means stating your opinion on certain topics, and as we all know, opinions are opinions; they don't represent what everyone else thinks or believes. They simply represent what you and your company believe in, and there's nothing wrong with stating your opinion. Being that my blog posting mentioned earlier, as well as my blog posting Dealing with annoying co-workers...," have attracted so much traffic, this must mean that people can relate to this topic. My overall point of this posting is to make you aware that personable postings will attract Internet surfers to your site, and this will likely lead to an increase in your profit levels. Start thinking outside the box. Start thinking about things that truly relate to your targeted audience. Once you start thinking about these things, start blogging about them. If you don't have a blog, you really need to start one. And if you don't know how to create content yourself, that's perfectly OK. There are thousands of writers just like me who are willing to help you with your content needs. If you think a content creator could help lessen the stress that you endure as a marketing manager, feel free to contact me. I'm here to meet all of your content marketing management needs.
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When hiring SEO writers, you can easily publish content that you don't have time to create. If you need quality, research-backed content now, the best thing you can do is outsource it to a professional SEO copywriter. Finding the Right Small Business CopywriterAs you start down the path of finding a content creator, you'll quickly see that some of us writers are straightforward, easy to get along with, and truly care about your needs. We're here to make a dollar, and to do this, we understand that meeting your needs is exactly what keeps food on our tables. Unfortunately, on the other side of the fence, you'll find writers who think the content marketing world revolves around them. They think that since they are the ones providing services, they can speak to you however they please, and it's these people who usually want to complete content projects on their own terms. I often find myself baffled at the lack of respect that some writers have toward their clients. Many of them seem to have fallen off the wagon, bumped their heads, and forgotten what it means to be a good content creator. They have somehow justified to themselves that it's okay to put their own needs before the needs of their clients. Here at Whitneycann, if we can't meet the needs of our clients as they deem necessary, then they are in no way obligated to hire us. It's as simple as that, and we think it's very easy to understand. Yet many content creators float around in their own little world of content creation, forgetting that if they can't get the job done, there are literally hundreds of thousands of other writers who can. How do we know this? Because we've seen it with our own eyes. Back in the day, before we had our official writing team assembled, we were researching and contacting writers that we were interested in working with on some projects that had a strict deadline,. However, due to no response, we contacted other writers and offered those writing jobs to them. Later in the evening, some of the first content creators that we had contacted finally responded to the job offer, only to find out that we had given the projects to someone else. Some of these writers had the audacity to think that it was wrong that we didn't wait for them to finish our project. That's not how it works, folks. If you come across a writer or any type of contractor who throws a hissy fit because you found someone else to better meet your needs, you need to put this person on your 'black list.' People like this don't understand the client-contractor relationship. They forget that you as a client are paying them, and if they knew what was good for them, they would simply say they were sorry for not initially meeting your needs. It's sad that we live in a world where hiring a good content creator has become so difficult. A writer-client relationship isn't hard to understand. At least it's not for us. We completely understand that if we can't meet your needs exactly as needed, then you have the option to find someone else who can. And we won't throw a tantrum if you choose to hire someone else. Just remember, you need to be picky when choosing a writer, or you'll end up with a content creator who disrespects you and acts like a 2-year-old, and we know you don't have time for that. |